Washing the car is really boring, right? Even if you got a Titan (high pressure cleaner) for Christmas.
To the spider living in the wing mirror a life or death experience, full of suspense and surprises. Some (spiders) would call it the ultimate thrill.
Now, product demos are really boring too. Especially ones about high pressure cleaners.
So Bloke creative partner, Mike O’Rourke, thought, why make an ad about Gerni’s high pressure cleaner range at work when I can create a nerve tingling drama?
“There’s always a spider living in the wing mirror of your car. So we used the spider’s plight as a way to showcase various product demonstrations.” It’s also a rather tidy example of Bloke’s mantra, “Deceptively good ideas”.
And that’s how this ad came into being.
It’s also a rather tidy example of Bloke’s mantra, “Deceptively good ideas”.
The new ad, made with production company, Citizen, is running on TV & online.
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