Scenic Europe River Cruise has just undergone a global rebranding that has reaffirmed its luxury positioning and boosted its allure with an interactive microsite…

…and a 90 second TVC that sells the dream to “travellers the world over [who] have a curiosity about them…with one of its trademark Deceptively Simple Ideas – the wonder of luxury travel: “…from the moment they walk on board a Scenic Space Ship, the Wonders Never Cease.”

The film was directed by Justin McMillan who brought a memorable sense of scale and grandeur to the film, whose story positions Scenic as the luxury leader in the competitive Europe River Cruise market.

Alexandra Hay and Rabbit Content handled the production, which involved Getaway presenter Catriona Rowntree on board to film walkthrough video, a still-life photography crew, a lifestyle photography crew, a 3D walkthrough crew, as well as an online content crew – all working alongside the TV film crew.

Bloke creative partner, Mike O’Rourke, noted, “We’re thrilled with the result. Considering how many production teams were on board we made the right choice in Rabbit and their Hungarian friends, Film Reaktor.”