BMF Melbourne has been absorbed into Naked Melbourne and the combined Enero agency is now led by Naked Melbourne managing director, Tom Ward.
The change affects the two Melbourne agencies only.
According to Ward the merging was a natural progression, “Since moving into the same building a few months ago, the Naked and BMF teams have enjoyed collaborating on a number of projects. It was a natural next step for us to make it a permanent arrangement. This is a great team of people with very complementary skills and the change really enhances our scale and capability. Overall it is a win, win for clients and staff alike.”
Dominic Stinton, chief executive officer of BMF commented, “I’m a huge fan of Tom’s and having considered what is best for our staff and clients in the Melbourne market, I am very confident the united team, now with greater capability, will continue making great work on an even greater scale.”
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