BMF powers up its creative might

BMF has had a big year for new business. So it’s ending the year with a big bunch of new creatives. Five new members have joined the BMF family.

Senior teams, Leila Cranswick and David Roberts, Roy Leibowitz and Chris Wilson are joined by multi-disciplinary creative, Kiah Nicholas. The hires come off the back of BMF’s agency of the year awards at B&T and the Effie effective agency of the year title, and round out an integrated department of international talent.

“Leila, Dave, Roy, Chris and Kiah have proven track records of creating ideas that shift perceptions, change behaviour and resonate in culture. They’re not just thinkers, they’re makers, and we’re all over the moon that they’ve chosen BMF,” stated Alex Derwin, BMF executive creative director.

Leila Cranswick and David Roberts come to BMF from 303 MullenLowe, where they made a guided meditation track using a Harley-Davidson, freaked out glitter-phobes for Budget Direct and turned frog calls into a mysterious trailer for Australian Museum’s Frog Week. They’re also known for their #StopTheViolence campaign, which helped tackle domestic violence.

Roy Leibowitz and Chris Wilson join BMF from M&C Saatchi. They were part of the team behind the recently launched Long May We Play brand platform for TAB. They’ve been at Marcel and Innocean and worked across Tiger Beer, Hyundai, Kia, Newscorp, the NRL and Citibank. Their experience with cars, banks, media and sport has gained recognition and will add to the creative portfolio at BMF. While Chris started his career as a designer, Roy owned a bar.

Kiah Nicholas will partner Emily Field at BMF. She has worked at Host/Havas and Clemenger NZ and has been a 30 Under 30 Winner, AWARD School tutor and Communications Council ambassador. She has worked on behaviour change for vulnerable children, combating drunk driving, speeding, racism, conservation and biosecurity. Her #redefinewomen campaign stamped out sexism from over 22 million Google searches, per year.