Empower women, empower a nation. BMF has found the message that women need to hear…that people need to hear – women are not victims of inequality. They are subjected to inequality but they are not victims. Victims are helpless. Women are not. All people need to do is let them be the women they can be.

“When we empower women, entire communities benefit. However, in many places around the world today, women remain disproportionately affected by poverty, discrimination and exploitation because of barriers to education and employment. From the local level to the global stage, women’s leadership and political participation are restricted.”

With this as its mantra, BMF has created a campaign, Empower Woman, for UN Women National Committee (NC) Australia.

The campaign, that coincides with International Women’s Day on March 8, aims to raise awareness and funds to support UN Women’s life-changing work in the Pacific and around the world. These programs are focused on empowering women to participate in government, providing them with economic security and ending violence against women.

BMF’s campaign film is a moving tribute to pioneering Australian women, showing that Australian women owe their empowerment and liberty to the strong women who came before them.

The film also calls for individuals to become Empowerment Champions, people who give to and support the work of UN Women every month, allowing UN Women to expand its most successful programs.

Janelle Weissman, executive director at UN Women National Committee Australia explained, “International Women’s Day is celebrated annually on March 8 and it’s the National Committee’s biggest campaign of the year. It is vitally important that we take a stand by raising awareness and much-needed funds to ensure women and girls have the same opportunities as boys and men to lead, to learn and to earn. UN Women is currently developing, implementing and running programs across the globe to enhance women’s economic empowerment and leadership opportunities, to ensure that women and girls are equal participants in the community, the home, in business, in government and in the economy.”

Credits:

Agency: BMF

Executive creative director: Cam Blackley

Creative director: Jen Speirs

Associate creative director: Tim Bishop

Copywriter: Jen Speirs

Strategic planner: Kim Feitelberg

Managing director: Stephen McArdle

Senior account director: Peitra Withaar

Agency producer: Brooke Mather

Directors: Al Moore & Tim Bishop

Editor: Al Moore

Music & sound production: Rumble Studios

Photography: Shaista Chishty

DoP: Alex Dufficy

Gaffer: Ben Dugard