BMF’s scheduled payments campaign, that launched in March last year, went seriously well. A surge in total payment volumes by 134% above an already optimistic growth forecast for the brand kind of well, in fact.
To build on that success, BMF has extended the creative insight, there are just some things in life you can’t time perfectly, from the previous campaign. The new work also uses humorous everyday moments to underline this truth.
Louise Genge, BPAY general manager, marketing commented, “The campaign is designed to highlight how relevant BPAY is to everyday Australians who want an easy way to manage their payments. We look forward to seeing this fun campaign drive a strong growth in usage.”
Warren Brown, BMF creative founder added, “Last year’s campaign was our most successful to date and was based around an undeniable truth: you can’t perfectly time everything in life, but with BPay you can at least perfectly time your bill payments. This idea provided an opportunity for funny and relatable scenarios. We hope that the new executions will make people smile and see another increase in payments made through BPAY.”
The campaign is running Australia wide in outdoor and digital until June 2016.
Credits:
Agency: BMF
Creative founder: Warren Brown
Executive creative director: Cam Blackley
Art director: Ben Pearce
Copywriter: Jonty Bell
Executive planning director: Christina Aventi
Strategic planner: Sarah Hood
Group account director: Emma McJury
Account manager: Kimberly Ngo, James Paulik
Art buyer: Basir Salleh
Print producer: David Gleeson
Senior content producer: Emma Friend
Content production manager: Brooke Mather
Editor/post-producer: Brad Goosen
Production company: The Pool Collective
Director/photographer: Sean Izzard
Executive producer: Cameron Gray
Producer: Courtney Lewis
DoP: Paul Shakeshaft
Retouching: Cream Studios
Sound: Rumble Studios
Client:
Louise Genge: BPAY general manager marketing
Brittany Kury: BPAY marketing manager
