Italy may consider itself to be the world’s epicentre of coffee, but in Australia it’s Melbourne. And in Melbourne, ST. Ali is the specialty coffee brand that stands out. It’s one of the first specialty coffee brands and still pushing boundaries. ST. ALi coffee has made a bold move into the mainstream, bringing its expertise to Coles supermarkets across Australia.
Agency, Bounce, is giving the distinctive brand a distinctive campaign to go with that, ditching the coffee clichés of life-changing experiences. ST. ALi’s new brand platform focuses on one simple promise – life’s unpredictable, but your coffee at home doesn’t have to be.
After a six-month relationship between the partners, Bounce has produced ST. Ali’s most ambitious campaign yet, blending an aspirational view of the world, with a grounded and relatable love for quality coffee shared by its consumers – and a bunch of quirky scenarios that stand out in the everyday clutter of ads.
“Fire drills, late night car park shenanigans and a unicorn… This campaign has it all,” stated Jacob Lumsdaine, associate creative director at Bounce. “A real testament to the bold ambitions of the ST. ALi team and the brand they’ve lovingly shaped over the past two decades.”
ST. ALi CEO, Lachlan Ward, commented,”With a name like ST. ALi, you’d be forgiven for thinking we could perform miracles. And while we’ve likely saved some tired souls over the last 20 years, it takes more than turning water into coffee to answer all your prayers. Launching into Coles nationwide is a good start.”
The campaign is running on all channels.
Credits:
Client: ST. ALi
CEO: Lachlan Ward
Creative Director: Tayt Bale
Brand Manager: Lisa Pijper
Graphic Designer: Izak Stevens
eCommerce Manager: Yioti Karamanolis
Creative Agency: Bounce Creative
Executive Creative Director: Joel Chapman
General Manager: Dani Collins
Associate Creative Director: Jacob Lumsdaine
Art Director: Mikey Felczynski
Production: Optika
Director: James Tyrrell
Producer: Rebecca Freeman
1st AD: Johnny Greally
DOP: Mike Roberts
1st AC: Alex ‘Alby’ Orellana
Gaffer: Mark Leeson
Besty: Ady Rose
Photographer: Milos Mlynarik
Stylist: Morgan Ferguson
HMU: Justyna Chapman
Digi Op: Simon Taylor
Catering: Andrew Teo
