Mums, dads, grandmas and grandpas, Y&R Thailand really gets you (pun intended).
New dad is on babysitting duty while new mum does the supermarket. Baby is crying. Enter telco, dtac. Dtac is shown to be useful. But the role it plays ultimately is not what you’re expecting.
Nor is the message, “Technology can never replace love.”
The main version of the ad (in Thai with English sub-titles) is nearing 8 million views in 10 days. The Chinese version on Youku has more than 1 million views.
Creative credits:
Agency: Y&R Thailand
Chief creative officer: Trong Tantivejakul
Art direction: Panumas Tasila
Art directors/copywriters: Trong Tantivejakul, Kumphol Witpiboolrut
Production Company: Sunshine-etc Co.
Producer: Khanuengnit Wichitsakonkit
Director: Kumphol Witpiboolrut
Sound Design: Terdsak Janpan
Post Production: Posters Co.
Animation: Anto co.
