Buoy Bites Sharks

M&C Saatchi has won two Golds at Kinsale 2014 for Optus Clever Buoy. The project, that created breakthrough shark detection technology to demonstrate the power of the Optus network, won Gold in both of the categories it entered.

It was the only Gold winner in International Digital Craft, a category where Beats by Dre only managed a Bronze. And it won Ambient Gold with AMV/BBDO’s Unbelievable Bus Shelter for Pepsi and If Only for a Second by Leo Burnett France for Mimi Foundation.

Clever Buoy was also a finalist for five ADMA Australian Creativity and Effectiveness Awards. [19 pieces of M&C Saatchi work made the shortlists.]

And it won IAB Creative Showcase 8.6, so Clever Buoy is in the running for the global IAB Mixx Awards to be presented in New York on 30 September.

THE GRAND PRIX went to THE EPIC SPLIT, Forsman & Bodenfors for Volvo Trucks

All Golds are listed by category here:

FREE THINKER: BENTLEY BURIAL, Leo Burnett Tailor Made for Brazilian Association of Organ Transplantation.

Bentley Burial / ABTO – Videocase (english version) from Leo Burnett Tailor Made on Vimeo.

FILM: THE EPIC SPLIT, Forsman & Bodenfors, Volvo Trucks AND SIMON THE OGRE, Sonny London for Thomson travel.

FILM CRAFT: THE EPIC SPLIT, Forsman & Bodenfors, Volvo Trucks (TWO GOLDS).

PRINT: I WISH MY SON HAD CANCER, AIS London, for Harrison’s Fund AND POACHERS, Leo Burnett, for WWF.

OUTDOOR: STREET STORIES, Publicis London for Depaul UK, NOTRE-DAME DE PARIS, Publicis Conseil for Museum National d’Histoire Naturelle, POACHERS, Leo Burnett, for WWF AND HEAVY NIGHTS, Leo Burnett for McDonald’s.

OUTDOOR POSTERS: PARIS ZOO, Publicis Conseil for Museum National d’Histoire Naturelle AND HEAVY NIGHTS, Leo Burnett for McDonald’s.

OUTDOOR POSTER CRAFT: STREET STORIES, Publicis London for Depaul UK.

PRINT CAMPAIGN: POACHERS, Leo Burnett, for WWF.

RADIO: NO GOLD.

AMBIENT: CLEVER BUOY, M&C Saatchi for Optus, UNBELIEVABLE BUS SHELTER, AMV/BBDO, for Pepsico (TWO GOLDS), IF ONLY FOR A SECOND, Leo Burnett France for Mimi Foundation, YOU ARE MY SON, Lowe/SSP3 for Ministry of Defense, LITERACY STORE, Leo Burnett Chicago for McDonald’s.

DIGITAL: SECOND CHANCE, Leo Burnett London for Business in the Community, LOWE’S VINE FIX IN SIX CAMPAIGN, BBDO New York for Lowe’s AND BENTLEY BURIAL, Leo Burnett Tailor Made for Brazilian Association of Organ Transplantation.

DIGITAL CRAFT: CLEVER BUOY, M&C Saatchi for Optus.

INTEGRATED: BENTLEY BURIAL, Leo Burnett Tailor Made for Brazilian Association of Organ Transplantation.

PROMO: BATES MOTEL SEASON 2 GLOBAL CAMPAIGN by NBC/Universal International Television for The Drama Series “Bates Motel” on Universal Channel (TWO GOLDS), THE DAY OF THE DOCTOR, Framestore, for BBC, GO TO SPACE WITH CHANNEL 4, Framestore for Channel 4, MOVIE CHANNEL, Antenna Creative Services for Antenna TV Movie Channel,CATCH MY KILLER, SEACHTAR DEARMADTA, Publicis Dublin for TG4, UNIVERSAL CHANNEL IDENTS 2014, Red Bee Media for Universal Channel, SNAPPED, Universal Networks International for 13th Street, EUROPA LEAGUE – BORN FOR FOOTBALL, Antenna Creative Services for Antenna TV AND MUSIC REBOOT, Grand Central Recording Studios for BBC Radio 1.

PROMO CAMPAIGN: BATES MOTEL SEASON 2 GLOBAL CAMPAIGN by NBC/Universal International Television for The Drama Series “Bates Motel” on Universal Channel.

DESIGN 3D: LITERACY STORE, Leo Burnett Chicago for McDonald’s.