The Gunn Report 2014 Book and Showreel can be purchased online.

The numbers have been crunched and The Gunn Report has worked out the world’s best advertising performance in the year January to December 2014 based on the results of 45 global, regional and national creative award contests.

So the 2014 Book and Showreel is ready to be purchased. This year’s guest editor, Malcolm Poynton, is global chief creative officer of Cheil and he has written the Introduction ‘Ad Agencies, who needs ’em?’as well as chapter commentaries and analysis of the featured award-winning work.

Guest essayists are Jean Lin, Global chief executive officer of Isobar and Rob Reilly, global chairman of McCann Worldgroup.

While their career stories are quite different, their messages are remarkably similar, the Gunn Report notes.

In Jean Lin’s essay, Creativity Liberated, she suggests that “only two major roles exist in a contemporary creative team: the storyteller and the software developer…We have to get used to the fact that the game-changing ideas, at times, come not from the storyteller but from the software developer.”

“Great ideas create immediate results, in real-time. And most of the time, the right solution to the actual problem will not be an ad,” she adds.

Rob Reilly’s essay, Creative Is The Only Way To Survive, explores the theme that, “In today’s reality, influencing people’s minds and behaviour requires more than great advertising.”

Rob analyses creative problem-solving, and presents examples in which clients and agencies innovate in ways that respond precisely to their customer needs, such as the creation by American Express of Small Business Saturday; Barcelona’s Teatre Neu’s Pay Per Laugh; and the world’s oldest corporation, the Catholic Church, which brought in a new chief executive officer, Pope Francis, who has used creativity to revive a struggling brand single-handedly.

The Gunn Report Book also includes:

• League Tables of the most awarded ads in Film, Print/Out of Home, Digital and All Gunns Blazing (the Integrated/Titanium/Innovative et al work)
• League Tables of the world’s most awarded Agencies, Digital Agencies, Networks, Advertisers, Production Companies, Directors and Countries.
• More than 170 award-winning ads showcased with their synopses and credits.
• The Gunn Report for Media 2014, a global evaluation of media creativity, innovation and effectiveness.
• Cases for Creativity 2014:The Year of Share by James Hurman, Founder and Principal of Previously Unavailable
• Consolidated Tables based on sixteen years of overall performance 1999-2014
• The Showreel of the Year, a DVD featuring the top 126 most awarded commercials and campaigns in 2014

“This edition of The Gunn Report Book and Showreel bring together and showcase the very best creative campaigns of 2014 as selected by the hundreds of industry professionals that have sat is darkened rooms around the world, voted and debated for countless hours to award great and brave ideas that impact brand communications worldwide,” noted Donald Gunn, a champion of creativity and founder of The Gunn Report.

“Not only is it a reminder of the ground-breaking ideas that make this industry special, but also serves as a unique and essential educational and inspirational tool for those who want to learn more about the power of creativity.”