Buzzman’s creativity shines in its campaign for French auto servicing company, Motrio. In a sector dominated by promotions and discounts housed in retail-style advertising, Buzzman injects an epic Western.  A Motrio mechanic’s work is envisaged as a cowboy taming a wild stallion; the stallion played by a battered Renault Clio. The film’s cinematic appeal and captivating drama are built by BIRTH director, Hugues De la Brosse, and some clever directing decisions underline the brand’s expertise and care within the metaphor.

Credits:
Creative Agency: Buzzman
Creative Directors: David Derouet & Patrice Lucet 
Creatives: Hugo Piedfort & Max Cossart
Producer: Ayman Jaroudi
Developer: Nina Fernandes

Production: Birth
Director: Hugues De La Brosse
Director of Photography: Rodrigo Prieto
Chief Executive Officer: Hugo Legrand-Nathan
Executive Producer: Hugo Besson
Line Producer: Hugo Merival

Production Service: B2Y Productions
Producers: Ivan Ivanov & Daniel Vasev

Post Production & VFX: Birth
Head of Production, Post: Romain Gingembre
Producer: Cecile Talmon

Editing: Collectiv
Editor: Basile Belkhiri
Music & Sound: Start Rec