Burger King’s point of difference is that its burgers are famed grilled. Has been since 1954. That was led to a number of wild ad ideas like this:
and this:
Now, for Burger King Belgium, Buzzman has come up with something eye-catching, beautiful…and rather more old school than using the sun to grill burgers and setting things on fire.
It’s a series of print ads by illustrator, Shane. These ads point out the importance of adding fire by showing classic scenarios, like dragons and human cannonballs, with and without flame.
“If you didn’t know yet that a steak is always better when it is grilled with the flame, Burger King Belgium and his Buzzman agency made you a drawing to explain it to you,” the agency noted.











