Canal+’s plot twist tugs hard on heartstrings

Master of the plot twist, BETC, creates a dad-and-daughter story about football passion with Canal+ its hero.

Football passion is universally understood. In France, the epicentre of football passion – its clásico – between Olympique de Marseille (OM) and Paris Saint Germain. This year, it is being held on February 7. Canal+ has the exclusive rights to its live broadcast, like it has for the last 20 years.

To promote the broadcast, BETC’s The Fan tells the story of one of OM’s most dedicated fans. His home is littered with OM memorabilia. When he speaks about ‘his team’ it is with unmitigated love. He has not missed a game in 30 years but…

…this man’s job makes it impossible for him to ever watch a game.

Find out why and watch how his daughter – and Canal+ – save the day below. Because “some games you just can’t miss.”

The ad, running on TV and online, is being supported by by a social media competition whose winners will be those with the best clásico knowledge. [Attention non-soccer aficionados: a clásico is a game played between ferocious rival teams from the same country.]