Whybin\TBWA’s Virtual Crash Test Drive for NRMA has made it into the Cannes Innovations shortlist. Full shortlist here.
It joins the group TBWA\Chiat|Day’s Brazucam for the World Cup. The official ball of FIFA World Cup 2014, with six ‘eyes’ and 360 degree views, travelled around the world ahead of the World Cup, sharing behind the scenes views of matches, shoots and pick-up games with fans.
Included, too, is Breakfast New York’s The Most Advanced Directional Sign on Earth, or Points, a digital signpost with three arms that know exactly what’s happening nearby at any moment…
…and The Drinkable Book by DDB New York for waterislife
In Promo and Activation [Full shortlist here], Australia has 11 shorltisted entries:
Clemenger BBDO Melbourne’s Remote Control Tourist for Tourism Victoria (2 shortlist positions)
Clemenger BBDO Melbourne’s Boobs for Bonds (Pacific Brands)
Clemenger BBDO Sydney’s Zombie Followers for Foxtel FX Channel’s The Walking dead.
Whybin\TBWA Sydney’s Repaired with Gold for Christchurch & Canterbury Tourism
Whybin\TBWA Sydney’s TAB- Back Gold in Brazil for Tabcorp
Whybin\TBWA Melbourne’s ANZ GayTMs for ANZ
Grey Melbourne’s Speed for Transport Accident Commission
Grey Melbourne’s Ungiven Gifts for Transport Accident Commission
GPY&R Melbourne’s Mozzie Boz for SP Lager
Ogilvy Melbourne’s Dupe for Yarra Valley Water
New Zealand adds another 7:
Tui Plumber by Saatchi & Saatchi Auckland for Heineke’s Tui Beer
Samsung Galaxy S4 Smart Phone Line by Colenso BBDO Auckland
Sony NZ’s The Bottled Walkman waterproof headphones launch by FCB Auckland
Paw Justice’s Animal Strike by DDB Group Auckland (2 shortlist positions)
Be the Artist by DDB Group Auckland for Lion Breweries’ Steinlager
Results Don’t Lie for CAANZ Effies Awards by Whybin\TBWA\DAN Auckland
Australia has 10 shortlisted entries in Direct. See the full list here.









