Cannes Lions new category, Creative Brand Lions, has awarded its Grand Prix from 71 entries and a shortlist of 8. No Gold, Silver or Bronze Lions are awarded. The category recognises visionary brands that are building the systems, cultures and capabilities that make world-class creative marketing inevitable and repeatable.

Anheuser-Busch InBev won the Grand Prix for AB InBev: Creativity at Scale. The work highlights how creativity can be embedded into organisational culture and used as a structured growth capability across a global business.

Creative Brand Lions Jury President, Marcel Marcondes, global chief marketing officer, AB InBev, stated, “This Lion is unique because it evaluates the inputs – the capabilities and processes – behind the creative work that drives results. Not just across one campaign or quarter, but across years, brands, and geographies. With no Gold, Silver or Bronze awarded, we treated those shortlisted as if they were winners, and the Grand Prix selected by the Jury best delivered on the category definition.”

Shortlisted are: