Cannes Lions has released the Audio & Radio, Health & Wellness, Outdoor, Pharma and Print & Publishing shortlists.
There are 68 entries shortlisted in Audio & Radio. Just one from Australia, DDB Sydney’s Roobadge for Volkswagen. The US has 8, 4 of them by Alma Miami for Coors Light.
There are 101 entries in Print & Publishing. Colombia has five, three shared with the Netherlands and 2 with Italy. Spain has 6, one shared with Mexico. Brazil has 23, one shared with the US, another shared with Argentina. The UK has 10. Germany has 10, one shared with the US. The UAER has 6, one shared with Jordan. The US has 13.
The Outdoor shortlist has an impressive 202 entries. The United Kingdom, Brazil, Puerto Rico, Portugal and Spain join the US as major contributors. Australia R/GA, Take The Crown, for We Are Warriors; TBWA\Melbourne, Welcome to Melbourne for Specsavers; Ogilvy Sydney, Meet Me at the Coca-Cola Sign for Coca-Cola; VML Sydney, The Hidden Eye Test, for 1001 Optometry; Thinkerbell Melbourne, The Irresistible Billboard, for V make up Australia’s 5 finalists.
Health & Wellness has 123 entries in its shortlist, dominated by the US with 40. The UK has 13. DDB Sydney’s Roobadge has 1 shortlisted entry again. Finch, Sydney; Motion Sickness, Auckland; and NZ Herpes Foundation, Auckland are shortlisted for The Best Place to Have Herpes, for New Zealand Herpes Foundation. Ogilvy Sydney, The Spot, for Bristol Myers Squibb; and The Ministry For Communication & The Arts, Time to Live, for Australian Cancer research Foundation make Australia’s tally 4.
The Pharma shortlist has 28 entries. The US has 14 of them, one shared with Puerto Rico, another shared with Spain. Chile, India and Mainland China have 2 each. The UK has 4.
