Ogilvy & Mather is Network of the Year for the 5th time in a row with 121 Lions from 31 offices. That haul included 1 Titanium, 1 Glass Lion, 4 Grand Prix and 1 Creative Effectiveness Lion.
David Buenos Aires’ breast cancer PSA beats the no nipple rule
McCann Worldgroup put in an exceptional effort at Cannes this year, led by the contribution of McCann Health, which was Healthcare Network of the Year. The Group won 96 Lions from 33 of its agency offices and disciplines covering all five of its global regions.
McCann Health won 5 Lions – 1 Gold Campaign, 2 Silver and 2 Bronze plus 22 shortlist awards, from 12 McCann agencies on 6 continents.
View McCann’s standout campaign, The Field Trip to Mars, for Lockheed Martin
J. Walter Thompson has to be the most improved network of the year, rising to 7th place from 13th, with 79 Lions – a massive 60 more Lions than last year. It won 2 Grand Prix, 1 Innovation Lion, 1 Product Design Lion, 9 Gold Lions, 23 Silver Lions and 43 Bronze Lions plus 122 shortlists. The network’s highest Lion achiever was J. Walter Thompson Amsterdam’sThe Next Rembrandt, which featured a 3D-printed painting made solely from data derived from Rembrandt’s 346 known paintings. Top performing J.Walter Thompson office was Bangkok with 6 Lions and 6 shortlists.
AlmapBBDO won Agency of the Year, despite being embroiled in on of the two “scandals” of this year’s Cannes. Global chief creative officer, David Lubars, returned the Bronze Lion won by AlmapBBDO, and withdrew all of the agency’s work for Bayer with dignity and grace:
“I learned last night that one of our very own agencies had a pretty scammy ad in the festival, and it won a Lion. I told them to return it. Because I don’t want that kind of Lion. BBDO doesn’t want that kind of Lion.”
The work had been approved by the local client to be run in Brazil. But the media was paid for by AlmapBBDO, which contravenes the Cannes entry regulations.
AlmapBBDO’s Millions of Images, Endless Possibilities for Getty Images won 1 Gold and 1 Silver in Print & Publishing, 1 Gold and 1 Silver in Outdoor, 1 Silver in Digital Craft, 1 Bronze in Film, 1 Gold in Integrated and 1 Bronze in Direct.
The second challenged entry win is Grey Group Singapore’s I Sea app. On June 23, Cannes Lions formally confirmed that it is reviewing I Sea after the veracity of the app was brought into question.
It had won a Bronze in the Promo & Activation Lions and was shortlisted in the Mobile, Media and Direct Lions at the time. According to Grey, the app is real but is testing mode.
The US was the top country at Cannes. McCann New York was a major contributor, ranking 2nd among all US agencies with 25 Lions and 4th worldwide in the Lions rankings. Its star performer was The Field Trip to Mars for Lockheed Martin, which won 19 Lions -1 Innovation Lions, 5 Gold Lions, 7 Silver Lions and 6 Bronze Lions.
Grey New York won 24 total Lions. Its highest winning campaign was Pantene’s Dad-do, which racked up 1 Gold Lion, 2 Silver Lions and 1 Bronze Lion.
Droga5 NY won 23 Lions – 1 Grand Prix, 9 Gold Lions, 6 Silver Lions and 7 Bronze Lions. The agency’s ads for Under Armour collected the most awards – 16 – led by Rule Yourself Michael Phelps, which won the most awards for the agency.
New Zealand had a spectacular Cannes, led by Colenso BBDO and Y&R Auckland.
Colenso BBDO’s Brewtroleum for DB Export won 1 Titanium Lion, 1 Grand Prix and 2 more Golds in Outdoor 2 Golds in Direct, 1 Bronze in Integrated and 1 Gold in Media. The agency also won 1 Gold in Health & Wellness, 1 Silver in Media and 1 Bronze in Outdoor for X-Ray Casts for Anchor Milk; plus 2 Silvers and 1 Bronze in Media for Amnesty Unblocker.
Y&R New Zealand’s McWhopper won 1 Grand Prix in Media, 1 Grand Prix in Print & Publishing, 1 Titanium Lion, 2 Golds and 1 Silver in Direct, 1 Gold in Integrated, 2 Gold and 1 Silver in Promo & Activation, 1 Bronze in Entertainment, 1 Bronze in Cyber, 1 Bronze in PR, 1 Silver campaign and 1 Bronze campaign in Outdoor plus 2 more Silvers.
Y&R also won 1 Bronze for Brake’s Living memories in Creative Data; plus 1 Gold and 1 Silver in Outdoor and 1 Silver and 1 Bronze in Design for Actual Reality for Jaguar.
In Australia, Clemenger BBDO Melbourne won 4 Silvers in Film, 1 Silver in Outdoor, 1 Silver in Integrated, and 3 Bronze in Film Craft.
Revolver/Will O’Rourke won 3 Gold, 4 Silvers, 5 Bronze and 20 finalists in 9 different categories with a range of agencies. Revolver/WOR director, Steve Rogers, won Gold for both Old Spice spots, Rocket Car & Whale, produced with LA partner, Biscuit Filmworks, for W+K Portland.
W+K’s new Legendary Man parodies fragrance ads for Old Spice
And The Glue Society won 1 Gold, 3 Silvers, 7 Bronze and 27 Finalists, across 11 different categories and 7 different projects.
UPDATED: The Glue Society flies the flag high for Australia at Cannes
Photoplay brought home 2 Cannes Lions for AirBnB’s A Different Paris campaign, directed by Scott Otto-Anderson and produced by Photoplay for TBWA Singapore.
