Cannes Lions Entertainment for Sport was launched last year, so these are its inaugural awards.
The first ever Entertainment for Sport Grand Prix has been won by Wieden + Kennedy Portland for Nike Dream Crazy.
The campaign now has the Grands Prix in Outdoor and Entertainment for Sport. 29 Lions were awarded – 1 Grand Prix, 4 Gold, 10 Silver and 14 Bronze.
Gold winners are:
- Wieden + Kennedy Portland, Dream Crazy for Nike
- DDB Madrid, Heroes de Hoy, for Heroes of Today platform
- Wunderman Thompson London & J.Walter Thompson London, The Not So Beautiful Game for National Centre for Domestic Violence
- VMLY&R Sao Paulo, E-Quality, for Vivo Telefonica Brasil
Australia’s winner:
- Special Group, Australian Open Ambush, for Uber Eats with Revolver/Will O’Rourke, The Glue Society, MediaCom, Channel 9 and Tennis Australia, Bronze.
All winners here: Cannes Lions Entertainment-Lions-for-Sport-Winners
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27 Lions were awarded in Entertainment – 1 Grand Prix, 3 Gold, 10 Silver & 13 Bronze.
The Grand Prix was won by Um Studios New York, 5B, For Johnson & Johnson
All the Gold winners come from The US, as does the Grand Prix:
- TBWA\Media Arts Lab, Share Your Gifts, For Apple
Apple animates a Christmas message about creativity and courage
- Falkon Content, Unbanned: The Legend Of Aj1 Jordan For Air Jordans
VMLY&R Kansas City, Keeping Fortnite Fresh for Wendy’s
All winners here: Entertainment Lions – Cannes Lions 2019 Winners
