MOBILE:

Australia has 12 shortlist positions in Mobile. The shortlist is dominated by USA with 30. Brazil has 15. Russia has 6.

Here are our contenders:

RIP CURL SEARCH GPS, RIP CURL, VML Sydney
(two shortlist positions)

VIDEO STAMP, AUSTRALIA POST / AUSTRALIA POST VIDEO STAMP, CLEMENGER BBDO MELBOURNE
(two shortlist positions)

PENNY THE PIRATE, LUXOTTICA / OPSM KIDS EYE SCREENING TOOL, SAATCHI & SAATCHI SYDNEY
(two shortlist positions)

DUMB WAYS TO DIE: GAME, METRO TRAINS / PUBLIC TRANSPORT, McCANN MELBOURNE

MINUTE OF SILENCE, RSL AUSTRALIA / ANZAC APPEAL, DDB GROUP MELBOURNE

SAFE DRIVING PROGRAM, SAMSUNG / S-DRIVE, LEO BURNETT SYDNEY

KMS SHAGS, KAO AUSTRALIA / KMS CALIFORNIA, BASHFUL SYDNEY

I SEE FRIES, McDONALD’S FRIES, DDB Sydney

GAME OF PHONES, VIRGIN MOBILE AUSTRALIA, HAVAS WORLDWIDE AUSTRALIA SYDNEY

And here is the full shortlist

OUTDOOR:

Australia’s 20 shortlisted entries in Outdoor looks like a impressive tally until you start counting the shortlist – whose total is in the vicinity of 300.

Our contenders are:

COKE RAINBOW BILLBOARD, COCA-COLA, OGILVY & MATHER SYDNEY

BOOBS, PACIFIC BRANDS BONDS, CLEMENGER BBDO MELBOURNE

SAVE RETIREMENT, NAB WEALTH & MLC SUPERANNUATION, CLEMENGER BBDO MELBOURNE

BIG MAC LEGENDS – SUPERMAN,McDONALDS, DDB SYDNEY

BIG MAC LEGENDS – MARILYN McDONALDS, DDB SYDNEY

BIG MAC LEGENDS – ALI, McDONALDS, DDB SYDNEY

PARTY, McDONALDS / McCAFE, LEO BURNETT SYDNEY

BABY, McDONALDS / McCAFE, LEO BURNETT SYDNEY

STUDY, McDONALDS / McCAFE, LEO BURNETT SYDNEY

SHARK, WWF, LEO BURNETT SYDNEY  (two shortlist positions)

TIGER, WWF, LEO BURNETT SYDNEY (two shortlist positions)

RHINO, WWF, LEO BURNETT SYDNEY

HONDA – H20, LEO BURNETT MELBOURNE

SYDNEY SLICES, VIRGIN AUSTRALIA / FREQUENCY, CLEMENGER BBDO SYDNEY

BRISBANE SLICES, VIRGIN AUSTRALIA / FREQUENCY, CLEMENGER BBDO SYDNEY

MELBOURNE SLICES, VIRGIN AUSTRALIA / FREQUENCY, CLEMENGER BBDO SYDNEY

BLISSFUL DOG, PANASONIC, SAATCHI & SAATCHI SYDNEY

WINDBLOWN DOG, PANASONIC,  SAATCHI & SAATCHI SYDNEY

CONFUSED DOG, PANASONIC,  SAATCHI & SAATCHI SYDNEY

ANZ GAYTMS, WHYBIN\TBWA GROUP MELBOURNE

Take a big breath and check out the full shortlist here.