DIRECT:
Australia has 8 Lions in Direct – 2 silver and 5 bronze.
Saatchi & Saatchi: Penny the Pirate, Opsm kids eye screening tool – 1 silver, 1 bronze.
McCann Melbourne: Phubbing, Macquarie Dictionary – 2 silver, 1 bronze
Whybin\TBWA Melbourne: ANZ GAYTMs – 1 bronze
DDB Melbourne: One Minute Silence, RSL Australia – 2 bronze
Full list here: Cannes_Lions_2014_Direct_Lions_Winners
CREATIVE EFFECTIVENESS:
Australia has the Grand Prix and 2 Creative Effectiveness Lions
McCann Melbourne, Guilt Trips for V/Line – GRAND PRIX
Havas Worldwide Australia and One Green Bean, Fair Go Bro for Virgin Mobile Australia –Creative Effectiveness Lion
DDB Sydney, Australia Day for McDonald’s – Creative Effectiveness Lion
Full list here: Cannes_Lions_2014_Creative_Effectiveness_Lions_Winners
PR:
Thank you, Eleven PR, for our 2 silvers.
Eleven PR: ANZ GAYTMs – 2 silver
Full list here: Cannes_Lions_2014_PR_Lions_Winners
PROMO & ACTIVATION:
Australia has 1 gold and 2 silvers in Promo & Activation.
Grey Melbourne, Ungiven Gifts, Transport Accident Commission, Speed – 1 gold
Clemenger BBDO Melbourne, Boobs, Pacific Brands, Bonds – 1 silver
GPY&R Brisbane, Mozzie Box, SP Brewery – 1 silver
Full list here: Cannes_Lions_2014_Promo_Activation_Lions_Winners
MEDIA:
Australia missed out gold and silver in Media. We won 5 bronze trophies.
Ogilvy Melbourne, DUPE, for Yarra Valley Water (2 bronze)
Leo Burnett Sydney, SAFE DRIVING PROGRAM, for Samsung (bronze)
Whybin\TBWA Melbourne, GAYTMs, for ANZ (bronze)
DDB Sydney, I SEE FRIES, for McDonald’s (bronze)
Full list here: Cannes_Lions_2014_Media_Lions_Winners
MOBILE:
We won 1 gold, 2 silver and 5 bronze trophies in Mobile.
DDB Melbourne, MINUTE OF SILENCE, RSL Australia ANZAC Appeal (gold)
Saatchi & Saatchi Sydney, PENNY THE PIRATE, Luxottica OPSM (silver)
VML Sydney, RIP CURL SEARCH GPS, RIP CURL (1 silver & 1 bronze)
Clemenger BBDO Melbourne, VIDEO STAMP, Australia Post (bronze)
McCann Melbourne, DWTD: GAME, Metro Trains (bronze)
Leo Burnett Sydney, SAFEDRIVING PROGRAM, Samsung (bronze)
Havas Worldwide Australia, GAME OF PHONES, Virgin Mobile (bronze)
Full list here: Cannes_Lions_2014_Mobile_Lions_Winners
OUTDOOR:
Whybin\TBWA Melbourne has won the Grand Prix with GAYTMs for ANZ.
Australia has also won 3 silver and 11 bronze trophies.
DDB Sydney, BIG MAC LEGENDS – SUPERMAN, for McDonald’s (silver)
DDB Sydney, BIG MAC LEGENDS –MARILYN, for McDonald’s (silver)
DDB Sydney, BIG MAC LEGENDS – ALI, for McDonald’s (silver)
Ogilvy & Mather Sydney, COKE RAINBOW BILLBOARD, Coca-Cola (bronze)
Clemenger BBDO Melbourne, BOOBS, Pacific Brands Bonds (bronze)
Leo Burnett Sydney, SHARK, WWF (2 bronze)
Leo Burnett Sydney, TIGER, WWF (2 bronze)
Leo Burnett Sydney, RHINO, WWF (bronze)
Saatchi & Saatchi Sydney, CONFUSED DOG, Panasonic Nanoe Automotive Technology (bronze)
Saatchi & Saatchi Sydney, WINDBLOWN DOG, Panasonic Nanoe Automotive Technology (bronze)
Saatchi & Saatchi Sydney, BLISSFUL DOG, Panasonic Nanoe Automotive Technology (bronze)
Full list here: Cannes_Lions_2014_Outdoor_Lions_Winners