New Zealand did so well in Outdoor at Cannes, winning the Grand Prix and 3 Gold Lions in its 15 Lion haul. 285 Lions were awarded. Australia won 1.
Colenso BBDO’s Brewtroleum for DB Export won the Grand Prix.
Australia’s winner:
- Clemenger BBDO Melbourne, The Boys for Bonds
New Zealand’s winners:
Grand Prix:
- Colenso BBDO, Brewtroleum for DB Export
Gold Winners:
- Colenso BBDO (2), Brewtroleum for DB Export
Y&R NZ, Actual Reality for Jaguar
Silver Winners:
- Y&R NZ, McWhopper campaign (Peace Dove, Peace Fingers & Olive Branch) for Burger King
- Y&R (2), McWhopper for Burger King
- Y&R NZ, AcUnforgotten Soldiers for SKY TV
Bronze Winners:
- FCB NZ, Read Better Stories campaign – Curry, Boots & Gym for Paper Plus
- FCB NZ, Read Better Stories campaign – Boots & Gym for Paper Plus
- Y&R NZ, McWhopper campaign – Big Mac, Whopper & McWhopper for Burnegr King
- Colenso BBDO, X-Ray Casts for Anchor Milk
- DDB NZ, Unforgotten Soldiers for SKY TV
Full list of winners here: Outdoor Lions Winners
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50 Lions were awarded in Digital Craft, 23 by the US and 8 Gold.
84.Paris’ Because Recollection won the Grand Prix for Because Music
Google showed its creative might with 5 Lions in Digital Craft. Google New York won 2 Gold Lions for Chrome Music Lab, launched during Music in our Schools month and designed to make music more accessible with a collection of experiments via its Chrome browser.
Google Mountain View and 72andSunny Playa Vista won 2 Silver Lions for Lightsaber Escape, a game inspired by the movie Star Wars: The Force Awakens.
Google London won 1 Bronze Lions for Step on stage with the performing arts. The virtual exhibition gives people a 360 degree online experience of dance, drama and opera.
Australia’s winner:
Bronze Winner:
- Leo Burnett Sydney / The Pool Collective / We Love Jam Sydney (2), brainBAND for Samsung
Full list of winners here: Digital Craft Lions Winners
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13 Lions were awarded in Creative Effectiveness.
The Grand Prix was won by adam&eveDDB’s Monty’s Christmas for John Lewis.
2 Gold, 4 Silver and 6 Bronze were also awarded.
Gold winners:
- Wieden + Kennedy Portland, Smellcome to Manhood for Old Spice
- Proximity London, Raising Eyebrows and Subscriptions for The Economist
Australia’s winners:
Silver Winner:
- McCann Melbourne, Infrequent Flyers for Tigerair
Bronze Winners:
- DDB Sydney, #MacItBetter for McDonald’s
Leo Burnett Melbourne, #MyFamilyCan for SPC Ardmona
Full list of winners here: Creative Effectiveness Lions Winners
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84 Lions were awarded in PR, 19 of them Gold.
The Grand Prix was won by Forsman & Bodenfors’ The Organic Effect for for Co-Ops
Australia’s winners:
Gold Winner:
- Whybin\TBWA Melbourne, Pocket Money – Equal Future for ANZ Bank
Silver Winner:
- Whybin\TBWA Sydney / MAUD, It’s In You for David Jones
Bronze Winners:
- Whybin\TBWA Melbourne, Pocket Money – Equal Future, for ANZ Bank
Leo Burnett Melbourne, Reword for Headspace
New Zealand’s winner:
Bronze winner:
- Y&R New Zealand, McWhopper for Burger King
Full list of winners here: PR Lions Winners
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111 Lions were awarded in Design.
The Grand Prix went to Dentsu Inc Tokyo’s Life is Electric for Panasonic
Australia’s Winners:
Gold Winners:
Interbrand Sydney, Shifting Perspectives for Sydney Opera House
Bronze Winners:
- Interbrand Sydney, Shifting Perspectives for Sydney Opera House
- Marcel Sydney, The Faintest Clasp for ABC
- Marcel Sydney, The Scimitar’s Arc & The Faintest Clasp for ABC
New Zealand’s winners:
Silver winner:
- Y&R New Zealand, Actual Reality for Jaguar
Bronze winner:
- Y&R New Zealand, Actual Reality for Jaguar
Full list of winners here: Design Lions Winners
