9 Lions were awarded in Innovation from 381 entries.
The Grand Prix was won by Google Deepmind London for Google DeepMind AlphaGo
All Innovation winners:
- Google Deepmind London, Google DeepMind AlphaGo
- Saatchi & Saatchi Sydney, Lancruiser Emergency Network for Toyota Landcruiser
- Jukedeck London, Jukedeck Artifical Intelligence Music Composer for Jukedeck
- Circ Medtech Hod Hasharon, Prepex, non-surgical male circumcision device for HIV prevention
- The Mill London, The Mill Blackbird for Blackbird
- ServicePlan Munich/ServicePlan Korea.DOT, DOT – the first Braille smartwatch for DOT
- J. Walter Thompson Amsterdam, The Next Rembrandt for ING
- We Believers New York, Edible Six Pack Rings for Saltwater Brewery
- McCann New York, The Field Trip to Mars for Lockheed Martin
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40 Lions were awarded in Creative Data from 715 entries, 5 were Gold. Australia won 1 Gold.
The Grand Prix was won by J. Walter Thompson Amsterdam for The Next Rembrandt for ING.
Gold winners:
- McCann Melbourne, The Emotional Trailer, for MIFF
- Maruri Grey Ecuador (2), Gascale for MABE
- McCann New York, The Field Trip to Mars for Lockheed Martin
- J.Walter Thompson Costa Rica, The Second Scoreboard for Teletica, Inamu, Fedefutbol
Australia’s winners:
Gold Winner:
McCann Melbourne, The Emotional Trailer for MIFF
Silver Winners:
- McCann Melbourne, The Emotional Trailer for MIFF
Leo Burnett Sydney, brainBAND for Samsung Australia
Bronze Winner:
- McCann Melbourne, The Emotional Trailer for MIFF
Full winners list here:Creative Data Winners
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62 Lions were awarded in Mobile from 1,259 entries.
The Grand Prix was won by T Brand Studio New York’s NYT VR for The New York Times, Google, GE and Mini.
Gold winners:
- DDB Sydney, #ComeOnIn for The Sydney Opera House
- Cheil Spain, Samsung Blind Cap for Samsung
- Zambezi Venice, Sleep with the Force for Stance
- R/GA Hustle, Straight Outta for Beats by Dre
- McCann Lima, Hashtags for Life for Peruvian Red Cross
- David Buenos Aires, ManBoobs for MACMA Breast Cancer Awareness
- Ingo Stockholm, The Swedish Number for Swedish Tourist Association
- ServicePlan Munich, Whats German for Plan.Net Group
Australia’s winners:
Gold Winners:
- DDB Sydney, #ComeOnIn for The Sydney Opera House
Silver Winners:
- DDB Sydney (3), #ComeOnIn for The Sydney Opera House
Whybin\TBWA Sydney, Uncrushable for M.J. Bale
Bronze Winners:
- Leo Burnett Sydney, Celebrity Tantrum for Samsung Australia
Full list of winners here: Mobile Lions Winners
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91 Lions were presented in Cyber.
2 Grands Prix were awarded to: J.Walter Thompson Amsterdam, The Next Rembrandtfor ING and Leo Burnett Madrid, Justino for Loterias y Apuestas del Estado
Gold winners:
- Saatchi & Saatchi New Zealand, Clever Kash for ASB Bank
- Chi & Partners, Slide Amazing in Motion for Lexus
- Venables Bell & Partners, #OptOutside for REI
- J.Walter Thompson, Colormaps for PPG Comux
- Ingo Stockholm, The Swedish Number for Swedish Tourist Association
- Grey San Francisco, The Most Dangerous Street on the Internet Original Documentary for Norton by Symantec
- BBDO New York, GE Podcast Theatre presents The Message for GE
- DDB Group Germany (2), Check it before it’s Removed. Naked Breasts on FB against Breasts for Pink Ribbon Germany
- David Buenos Aires (2), ManBoobs for MACMA breast cancer awareness
- Goodby Silverstein & Partners, Dreams of Dali for Dali Museum
- MTV New York, MTV VMA Green-Screens for MTV
- 180LA Santa Monica, Malak & The Boat, Mustafa Goes for a Walk & Ivine & Pillow (campaign) for UNICEF
- Clemenger BBDO New Zealand, Hello for NZTA
- VML Kansa City, The Super Bowl Dunk for Gatorade
- Wieden + Kennedy, Verizon in Minecraft for Verizon
- Leo Burnett Chicago, Van Gogh BNB for Art Institute of Chicago
- TBWA/Hakuhodo Tokyo, Giga Selfie for Tourism Australia
- ALMAPBBDO Sao Paulo, Magic Words, The Unwritten Stories for HP
Australia’s winner:
Silver winner:
- GPY&R Melbourne, You’re Accepted for Minus18
New Zealand’s winners:
Gold Winners:
- Clemenger BBDO Wellington, Hello for NZTA
Saatchi & Saatchi, Clever Kash for ASB Bank
Bronze Winners:
- Colenso BBDO, Unblocker for Amnesty International
- Y&R NZ, McWhopper for Burger King
Full list of winners here: Cyber Lions Winners
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97 Lions were awarded in Media from 2984 entries.
The Grand Prix went to Y&R New Zealand and David Miami’s McWhopper for Burger King.
Australia’s winners:
Gold Winners:
- Whybin\TBWA Melbourne, GAYNZ for ANZ Bank
GPY&R Brisbane, Life Saving Stickers for Australian Road Safety Foundation
Silver Winners:
- Whybin\TBWA Sydney, Uncrushable for M.J. Bale
- Grey Melbourne, This Bike Has MS for MS Australia
- Leo Burnett Sydney, Celebrity Tantrum for Samsung Australia
Bronze Winners:
- DDB Sydney (2), #ComeOnIn for The Sydney Opera House
- Whybin\TBWA Melbourne, Smart Girls – Equal Future for ANZ, Bank
- GPY&R Brisbane, Life Saving Stickers for Australian Road Safety Foundation
- GPY&R Melbourne, You’re Accepted for Minus18
New Zealand winners:
Grand Prix Winner:
- Y&R NZ, McWhopper for Burger King
Gold Winner:
- Colenso BBDO, Brewtroleum for DB Export
Silver Winners:
- Colenso BBDO (2), Unblocker for Amnesty International,
- Colenso BBDO, X-Ray Casts for Anchor Milk
Bronze Winner:
- DDB NZ, Westpac Chopper Appeal for Westpac
Full list of winners here: Media Lions Winners
