The deadline for the 2017 Cannes Young Lions Health Award is looming. Get your entry in before April 21. The Awards is running its third year, this year in partnership with UNICEF and “la Caixa” Foundation.
Young creative communications professionals are asked to present a core idea, including a launch event/activation, digital activation and video idea, aimed to be launched on World Pneumonia Day, November 12. Professionals under 30 working in advertising agencies or client organisations are welcome to enter.
Download the brief and brand guidelines here.
The winner of the Young Lions Health Award will be invited to attend Lions Health on June 17-18 in Cannes, France, where they will receive their award during the official ceremony attended by 1,000 experts from the healthcare communications industry.
Gérard Bocquenet, director, private fundraising and partnerships, UNICEF, commented, “The medical sector is advancing rapidly. Creativity can save lives. That is why we need to harness young talent from the industry to win the battle against pneumonia – the cause of most children’s deaths from disease worldwide. Together with our partner “la Caixa” Foundation, we are delighted to raise the profile of the issue on the global stage of Lions Health to make sure that every child survives pneumonia.”
Submissions should work across a number of channels and be scalable globally or locally to generate public engagement and raise awareness of the fight against pneumonia. The campaign should also encourage advocacy and be driven by a long-term strategy.
Louise Benson, executive festival director, Lions Health, stated, “We see time and time again that creativity can make a difference and Lions Health embodies this belief. This competition looks to young marketers from around the world to draw on their creativity to raise awareness and be part of a project that will save lives.”
Ariadna Bardolet, international programmes department director, “la Caixa” Banking Foundation, added, “This project is a great example of the crossover between inventiveness and healthcare. Professionals in the creative healthcare communications industry have such a wealth of knowledge and it’s great to be able to provide young creatives with an opportunity to bring their ideas to a global audience with UNICEF at Lions Health.”
