Who's doing what in the world of commercial creativity.
Thousands of Sydney Opera House images ping onto the internet and throughout the world every day. None of them as evocative as this: Or this: Digital agency, Pollen knows a bit about making what Peter Gilmore produces …
In July 2014, a two-stage tender process began for The Bennelong Restaurant in the Sydney Opera House, six months after Guillaume Brahimi ended his 12 year ‘reign’. In November 2014, Fink Group and Australian chef, Peter …
Coca-Cola was one of the brands behind The Ad Council’s Love Has No Labels global campaign launched by R/GA New York in February this year. The campaign video ran on ran on Upworthy’s Facebook page from February …
...And South African agency, Publicis Machine, used this (fact of life) to make its direct campaign for weight loss program, SureSlim, irresistible. Ironically – and cleverly - Publicis Machine has used the ultimate dieters’ temptation to …
The number of craft breweries in the U.S. doubled in the five years to July 2014 – largely due to craft beer [US Census Bureau]. Craft beer production grew 9.6% in 2013 while overall beer …
Leo Burnett Paris client, Groupe Atlantic, calls itself “thermal comfort solution creators”. And yes, that sounds as though it spent too many hours being 'finessed' in a boardroom… ...until you read the next bit of the company’s …
It’s a smart marketer. Lidl’s Bosse’s Milk carpe diem campaign just won Gold at Cannes Lions and showed that Lidl, at least, knows how to have a relationship with its customers. German discount supermarket, Lidl, gave …
The thinking behind McDonald’s McBike - packaging that hangs off the handlebars of a bicycle - is stated in the campaign adfilm: “The world is moving towards sustainable energy. People cherish and choose a healthier lifestyle.” Yes, it's …
Heinz let its design contest domain ownership lapse after the campaign ended. A porn company bought it. O-oh… Bottles stay in the real world a lot longer than contests. In 2012, Heinz put a QR code …
Coca-Cola has turned the 100 year anniversary of its contour bottle into a very long and comprehensive marketing campaign. Making an impact here and there. And much of it, understandibly, with packaging in the spotlight. “For 100 …
“North Sydney was a challenging project because the CBD had developed a reputation for being boring,” Warwick Winn, North Sydney Council general manager admitted. And HIV is confronting. Frost*collective and The Nest triumphed over that too. North …
Saatchi & Saatchi Design Worldwide has rebranded New Zealand’s museum of contemporary art, the Govett-Brewster Art Gallery. Saatchi & Saatchi Design Worldwide has given New Zealand’s museum of contemporary art, the Govett-Brewster Art Gallery a new …