Most people only see horror train accidents in grainy images in news media. Australia's rail workers experience both accident and aftermath. More than we all think. Did you know that DWTD’s primary aim was to help …
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Who's doing what in the world of commercial creativity.
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Design
TheSumOf de Bono’s life work
May 6, 2015
Kevin Finn, director of Brisbane design agency, TheSumOf, has been working with de Bono Global (the primary management company representing Edward de Bono’s life’s work) as its design consultant and a member of their advisory …
Want standout. Think print.
April 7, 2015
Grey for Good could have created a cutting edge digital tool or app to help parents unravel the diagnostic characteristics of autism. Print worked better. Many Singaporeans know little, if anything at all, about autism. And …
Frost*collective gives Manfredi’s Pizzaperta star potential
March 23, 2015
Frost*collective has worked with Stefano Manfredi and Julie Manfredi Hughes for almost 15 years so for the pair’s latest restaurant venture at The Star entertainment complex in Sydney, the agency began by creating its name …
Vivid to go off with an M&C Bang
March 20, 2015
M&C’s Bang PR couldn’t let mum-and-dad get all the account win glory. Bang has been appointed to Vivid Sydney for the second year in a row, after a competitive pitch. Last year’s festival attracted more visitors …
BBR/Saatchi & Saatchi installs the idea of peace in Israel
March 16, 2015
This is an election campaign with a difference. It's affiliated with no political party. It's an ad for The Parents Circle Families Forum, asking Israelis to vote for peace. Monday was another day of political manoeuvring. …
Frost* goes above and beyond. Again.
March 10, 2015
This OzHarvest annual report will be the Frost*collective’s third. Is it difficult to outdo what you’ve done before? It must be. If you judge excellence by the number and quality of international awards a project …
The Idea Shed changes 2nd screening from pesky to useful
March 10, 2015
The Idea Shed is two and a bit years old. So its founders had cottoned on to the emerging adland business model for design and advertising indies, “We find creative ways to connect people and …
Coca-Cola: it’s all about the bottle
February 24, 2015
The Coca-Cola “contour” bottle was designed by the Root Glass Company in Terre-Haute, Indiana in 1915. So it is 100 years old this year. According to Coke, it "offered a distinct package for an already ubiquitous …
Gillette launches Rusty Bottoms
February 20, 2015
Apparently, Gillette has a sense of humour. A song about the woes of having a rusty bottom is the focus of Gillette's new shaving gel launch. Here's how it opens: And now the story gets serious (perhaps): …
Pearlfisher makes fun work for good
February 4, 2015
The company that designed Bud Light for the Super Bowl... Cadbury Dairy Milk for joy... and Ben & Jerry’s for the thrill of ice cream, just made a ball pit for grown-ups. 81,000 expanded polystyrene balls were used …
Ogilvy seduces Australia with food
February 3, 2015
Ogilvy Melbourne’s Discover Something New lured a pleasing number of curious Australians to the Melbourne Food & Wine Festival last year, so it returns for this year’s campaign. Ogilvy has also called on some of Australia’s …