It’s nearly thirty years since Goodby Silverstein & Partners inserted the simple question, Got Milk?, into popular culture for The California Milk Processor Board (CMPB), and gave cow’s milk a …
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It has been a while since the world has been treated to the glory of great beer humour. Engine Creative aka House 337’s campaign for Greene King’s Ice Breaker pale …
Lizzo gets the world in an Instacart shopping adventure
August 26, 2022
Lizzo gets caught up in the “kid in a candy store” appeal of the US online grocery delivery and pick-up service, Instacart’s, new Carts. The in-app tool enables retailers, creators …
Howatson+Company: Matilda Bay’s Non-Rapid Taste Test tells you if your taste has returned after Covid
August 25, 2022
There has been nothing but bad news about Covid for three years. Now that is waning, it’s time to have a little fun. Australia’s original craft brewery, Matilda Bay, and …
isobel: Jet solves dramas
August 24, 2022
Fuel advertising has never been fun or entertainment. Jet’s is both. Agency, isobel, presents Forecourt Dramas, a collection of wonderfully OTT meltdown moments that explore how Jet is here for …
Beta Collective: Cerveza Patagonia opens a 5 billion star hotel
August 23, 2022
Post-Covid wanderlust has us searching for 3, 4 or 5 star hotels. But what if you could choose an option with 5 billion of them? Cerveza Patagonia and Beta Collective …
B-Reel & Storytel: Has George Orwell’s 1984 foretold 2022?
August 23, 2022
If you’ve never wanted to read (or re-read) George Orwell’s 1984, B-Reel Stockholm, has created a provocative campaign film to change that. And you can listen to it instead. The …
Shifting lanes: How to win clients outside your bread & butter
August 20, 2022
By Sim Kaur CEO & Rakz Mathur COO Of Pounce Marketing Comfort zones can be dangerous places for agencies. There where complacency sets in. Complacency doesn’t get you ahead. Shifting lanes …
Droga5 London: Paddy Power presents the nudity, casual sexual references & dirty dancing of loving football intimately
August 20, 2022
Paddy Power’s love affair with provocative humour continues not to disappoint. This time, new agency, Droga5 London, has unleashed an American Beauty of a TV ad, bringing a never before …
Rival, Samsung, may have won the war for Gen Y and Z cool for a moment this week, with a BTS live event collab, Apple has fought back brilliantly - …
BBDO China stars in Tencent’s reality show
August 18, 2022
Sweat, drama, creativity and a competitive thrill. Yes, it’s a reality show and the August 18 edition is about getting ahead in advertising. Next Promotion is Tencent Video’s career reality …
In 2019, agency Voskhod and Rain TV raised twin AIs on different news to demonstrate the importance of unbiased new broadcasts, and “The future of creativity in advertising is AI” …