Fuel advertising has never been fun or entertainment. Jet’s is both. Agency, isobel, presents Forecourt Dramas, a collection of wonderfully OTT meltdown moments that explore how Jet is here for drivers not dramas.
Watch the first one:
Other scenarios include a driver in full meltdown as the last drop of windscreen washer liquid leaves the tank and a builder in tears because he’s not had his morning coffee. Each of the dramas abruptly cut short by someone using Jet facilities to bring them back to reality and back on the road quickly and safely.
“As well as showing how Jet does all it can to help drivers Keep on Moving, these wonderfully fun, silly and ridiculously dramatic films show Jet’s human side and character, highlighting that at Jet there are no dramas,” stated Ben Stump, creative director, isobel.
The new campaign comes two years after the award-winning Keep on Moving TV ad that featured a man on a grand piano ‘driving’ through the British countryside to the Joe Jackson hit, Steppin’ Out.
Rob Runnels, manager, brand, UK marketing, Phillips 66 Limited, commented, “This campaign by isobel is full of humanity and humour – and truly captures the unique spirit and personality of the Jet brand. Deliberately over the top and dramatic, the scenarios are nonetheless relatable and will resonate with our customers. This is a campaign to be proud of, one that puts a smile on your face and stands out for all the right reasons.”
The campaign is running across TV, VOD and social.
Credits:
Client: JET Fuel
Manager, Brand: Rob Runnels
Brand Specialist: Ryan Jacques
B2B Marketing Specialist: Lucy Robinson
Creative Agency: isobel
Creative Directors: Ben Stump & Simon Findlater
Creative Founder: Rob Fletcher
Agency Producers: Amy Hansen & Rachael Long
Business Director: Lisa Roscoe
Account Director: Becky Devereux Pile
Account Manager: Fran Houlding
Social Media Director: Zoheb Raza
Production Company: Tantrum Productions
Director: Stephen Pipe
Executive Producer: Will Waters
DOP: Oliver Schofield
Post Production: Rascal
Sound: Factory
Sound Engineer: Phil Bolland
