Who's doing what in the world of commercial creativity.
When Shield Insurance Broker briefed a campaign to promote its After Shit Happens Service, a comprehensive post-incident support offering packed with reasons to believe, the challenge was clear to VML …
Do young people pay attention to road safety messages? Time and a 101 advertisements say, “no”. They do pay attention to quirky videos. So that’s what Ogilvy Spain has given …
What if your next phone call could win you a ride-on lawn mower…or even a brand-new hairline? That’s exactly what Skinny is making possible with the launch of its latest …
It’s not just a modern phenomenon but technology has intensified the desire to break out of the “rat race”. US cryptocurrency exchange, Coinbase, has picked up on this urging in …
Blokes are notoriously useless when it comes to self-examining their testicles. So Colenso BBDO has given them a mighty nudge. A brand new ute is up for grabs. The campaign for …
Four great creative minds took the stage this ADFEST to have Conversations That Reshape Creativity. They were host, Lucia Ongay, president & co-founder, Gerety Awards; Pannarai Juanroong, ECD, Ogilvy Bangkok; …
“Without camaraderie it’s hard to get through what we’re going through today. We need to hold onto that more than ever.” Theresa Ong is the Head of Creative Shop SEA & …
“Curiosity sets you apart...and most importantly, empathy because advertising is fundamentally about people.” Meyvi Wedelia has helped global giants such as Google, YouTube, Procter & Gamble, Unilever and AB InBev move …
“Different places. Different perspectives. But one thing stays the same…the more you experience, the more your grow” Guilherme Machado is living the dream of many, a global creative who’s found a …
Outside the jury rooms, we’ve been listening to the ideas and insights of the great creative minds ADFEST has collected to judge this year’s awards. Here are those views from …
Tinygiant director, Trevor McMahan, has tapped into a very longing everyone has now and then. His short film is a human story about digital exhaustion and the fantasy of starting …
“Why wait for an exceptional creative idea to appear when you can apply simple technical actions to build one.” Ravid Kuperberg left agency life with a rich background in both strategic …