Wolf BKK’s flair for absurd humour and ad ideas that come from thrillingly unexpected places presents another magnetic story for KFC. This is the story behind it. Kaprao is Thailand’s …
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Louvre Abu Dhabi often gets overlooked by tourists in a city with so many attractions. So Publicis Middle East took Louvre Abu Dhabi to the streets to show people what …
Jung von Matt DONAU invites Dull’s residents to Vienna to prove the city’s not dull
February 4, 2026
Is Vienna Dull? There’s a rumour going around that January is dull in Vienna. Well, compare it to Dull, a small village in Scotland. So, Jung von Matt and The Vienna …
Special & EXIT director, Conor Mercury: Coopers champions marching to your own beat
February 2, 2026
Younger audiences gravitate towards individuality. Coopers has been the Forever Original beer since 2021. It’s not just a tagline for Coopers Brewery. The beer was invented by a bootmaker, turned …
Wonderful idea, Folk VML. Lidl Ireland is interrupting its TVCs a few seconds in with brilliant moments from the history of Ladies' National Football League football in an unexpected way. …
Helsinki invites Pamela Anderson to reclaim her Finnish family name
January 23, 2026
In the December issue of Vogue Scandinavia, Pamela Anderson unwittingly threw a tourism opportunity at Helnsinki, expressing a wish to reconnect with her Finnish roots. She spoke about simplifying her …
Rob Morrison: The customer’s always right. Until they’re not
January 22, 2026
It’s one of the fundamental pillars of advertising and marketing – being customer-focused. How many times have you heard ‘customer first’, ‘customer-centric’, or ‘customer satisfaction’? We centre everything on the customer. …
Photoplay, Scott Otto Anderson & Rugby World Cup: This is a REALLY big ad. (With no AI.)
January 22, 2026
Start with a 90-person cast. Add custom-built miniatures, real remote-control vehicles, and a magnetically surreal look and feel. Photoplay director, Scott Otto Anderson has mirrored the Rugby 2027 World Cup …
The ingenious (mad, even) comedic imagination of Conor Mercury finds a home at EXIT
January 22, 2026
Last year, the eccentric comedic eye of an up-and-coming director became a new sensation in the indie music production scene, amassing a wildly impressive 85+ clips under his belt. Conor …
Two senior creatives ask all Aussies to consider that Jan 26 isn’t a celebration for all
January 21, 2026
The Australia Day holiday, January 26, is controversial. That it represents "the birth of Australia" is inaccurate. The original Australians rightly call it Invasion Day. So, too, does a …
BBDO Nordics: Sandvik Builds the world’s first useless EV
January 21, 2026
Electric vehicles have become the ultimate symbol of a green future. Mining has not. But to function, electric vehicles rely on metals and minerals that have come from mining. So …
Pablo: Aldi Ireland uncomplicates life
January 20, 2026
Aldi’s humour has always made subtle digs at its competitors to appeal on price. Aldi Ireland and new agency, Pablo, have removed “subtle”. The new platform, ALDI. It’s Not Complicated, …