Celebrity humour that seizes attention is a hallmark of Special's Uber Eats Australia Open campaigns. This year’s is a hilarious play on words. Retired America tennis pro, Jim Courier, becomes …
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Who's doing what in the world of commercial creativity.
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Sol Ricagni, MD & VP of creative at Migrante Content agency: How to turn your cultural fluency into a creative superpower
January 15, 2026
In a world hell-bent on making multicultural experience and understanding smaller and smaller, Migrante Content agency has a different attitude. It is dismantling cultural borders. And that's doing a really …
Day Job: David Protein bars nail the power of suggestion
January 13, 2026
Most ads are fighting to sell you something. Especially in the wellness & fitness sector, with its overload of promises. LA creative agency, Day Job’s campaign for David Protein, is very …
Enormous & Lahori Zeera’s absurd humour gives big brand rivals a run for their money
January 10, 2026
The soft drink market is tough. Massive international brands dominate, with established places in culture and huge advertising budgets to keep them there. They've promoted music artists, concerts and creators. For …
McCann London & MJZ’s Nicolai Fuglsig: Norman the caretaker cleans up used game Xbox worlds
January 7, 2026
McCann London’s creativity takes viewers inside Xbox game worlds where a caretaker named Norman is cleaning up messy game environments - zombie towns, medieval ruins, sports arenas and a spaceship. …
Staysure: Hey over 50s, dream big
December 24, 2025
There is nothing more pleasing for a publication that stands up against ageism in advertising than a commercial that treats the over-50s as real humans. On Boxing Day in the …
BBDO Guerrero: Philippine Airlines thrills travellers with an epic telenovela (safety video)
December 24, 2025
On Philippine Airlines, travellers will soon be be treated to “an epic love story filled with passion, desire, heartbreak, betrayal, courage…and safety”. There have been many entertaining airline safety videos. …
Movember: Matt Berry does nothing for Movember
December 17, 2025
Movember has been around every year since 2003. So what has it done for men’s health. The organisation asked actor, Matt Berry, the comedian and cult favourite best known for What …
Wieden+Kennedy: Netflix spoils the endings & plot twists of 35 of its 2025 movies & shows
December 17, 2025
Netflix has spoiled the endings and plot points of 35 movies and shows such as Squid Game, You, Cobra Kai, and Love Is Blind, as well as major live sports and crossover events, …
Supercell & Bacon director, Bine Bach: The ’90s kids commercial parody with a genius twist
December 17, 2025
The new campaign for Brawl Stars could easily pass for a forgotten commercial from the 1990s. And eventually a sinister commercial from the ‘90s that defies belief. It begins as …
Uncommon Creative Studio & Supercell Clash Royale: 7 production companies & a never-ending fight
December 15, 2025
What happens when a wildly creative team with a flair for games decides to create a project like no another for Clash Royale’s new Hero mechanic, a group of powerful, …
Rosa Paris: Give in to temptation. Grand Frais will cover it up
December 12, 2025
Ah, the anticipation of the holiday season. Sure, there are parties and presents, but there’s also food. And it’s sitting in the kitchen taunting you because you want to eat …