Netflix has spoiled the endings and plot points of 35 movies and shows such as Squid Game, You, Cobra Kai, and Love Is Blind, as well as major live sports and crossover events, all of which streamed on the platform during 2025. Why? Because it’s “clearing the slate” for 2026.
The humorous, albeit perverse for some, campaign by Wieden+Kennedy Portland aims to build anticipation for the 2026 line-up.
This campaign follows Wieden+Kennedy’s 2025 launch work, You’re Not Ready for What’s Next, that promoted the entire year’s content slate.
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