The new campaign for Brawl Stars could easily pass for a forgotten commercial from the 1990s. And eventually a sinister commercial from the ‘90s that defies belief. It begins as a kitschy campaign for seemingly harmless keychains, but things take a radical turn when products suddenly turn on the commercial’s protagonists. From there, events escalate quickly, with children and adults being showered in darts, turned into vampire bats and melted, before it is revealed that the product itself, Brawl Stars Buffies, is not physically available but exists only as an in-game feature within the popular mobile-only game.
The humorous and visually overwhelming film is directed by Bine Bach, produced by Bacon, and created directly with mobile game developer, Supercell.
“As a client, the Supercell team is deeply involved in their own products while they also dare to take creative risks. When they came to us with this project, the idea was already quite mature, and from there it was an inspiring process of developing it further together. That led to strong creative input being allowed to live, no matter where it came from, in the process of creating the live action Brawl Stars follow-up to Steve Rogers’ Starr Park from 2020,” stated Samuel Cantor, executive producer and COO at Bacon.
“It’s a dream to be allowed to go as wild in a commercial as we’ve done here. My experience tells me that some clients can be a bit hesitant about depicting cruelty against teenagers in their campaigns, but fortunately Supercell knows its own target audience so well that it was never a concern. Instead, it felt like one big playground without micromanagement and with lots of great back-and-forth,” Bine Bach added.
Credits:
Production Company: Bacon
Director: Bine Bach
Executive Producer: Samuel Cantor
Producer: Axel Herrlin
DOP: Jonas Blond
Production Designer: Oliver Hogan
Production Manager: Emilie With
Service Producer: Poli Levieva
Line Producer: Radina Roussev
Coordinator on Set: Monika Marius
1st AD: Antony Tanev
1st AC: Boris Mitrev
Post Producer: Axel Herrlin
Editor: Markus Tangre
Editor Assistant: Thomas Irving
Post Production VFX & Colour: BaconX
VFX Supervisor & Creative Director: Jonas Drehn
Executive Producer: Lars Wagner
Head of Production: Rikke Gjerløv Hansen
VFX Producer: Daniella Strand
Colourist: Hannibal Lang
CG Artists: Arthur Dalvig, Julia Forsman
Lead Compositor: Oliver Buus
Music, Sound Design & Mix: Ballad
Sound Designers & Mixers: Adrian Aurelius & Philip Flindt
Executive Producer: Gregers Maersk Moeller
Client: Supercell
Client Team: Hua Lucy Yin,Adam Massey, Drew Haycock, Fernanda Oliveira, Guilherme Franco, Sheila Ndungu, Marcio Bacalhau, Daniel Medeiros, Lohen Navarro García, Annabell Bori & Salomé Barbosa
