Saatchi & Saatchi has unveiled the answer to Waitrose intriguing Christmas mystery, who stole the Christmas dessert, with a reveal of the pudding pilferer as Steve is caught red velvet handed. The campaign, Sweet Suspicion, A …
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Who's doing what in the world of commercial creativity.
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In Netflix’ advent calendar of (largely implausible but highly addictive) Christmas romcoms and love stories, is a Mills & Boon-style classic called Hot Frosty about a woman who falls in love with a snowman (yes, …
Ogilvy: So real, so funny, so compelling for AAMI
November 26, 2024
When you’ve seen all the Christmas ads, along comes a post-Christmas ad so real, so funny and so endearing that you actually think, “Lucky you’re with AAMI”. Even if you’re not. https://www.youtube.com/watch?v=WLmE-fpd374 The AAMI commercial is by …
Blinkink director, Will Wightman’s music video for Tommy Holohan and Megra’s new song, Show Me The Sky, is unsettling. Captivating and unsettling. That it’s personal is no doubt part of its magnetism - demonstrating the …
VCCP’s National Lottery’s 2024 Christmas commercial has outdone itself. It’s heartwarmingly real and the excitement of playing festive Scratchcards is all the more palpable because of it. The campaign highlights the importance of simple joys …
The first Melbourne Creative Circle event outdoes its own successes
November 22, 2024
A really successful industry event is a tough act to follow. Limehouse’s Creative Circle has already achieved three triumphs in Sydney. But last night, Limehouse and Creative Circle co-sponsors, Squeak E. Clean Studios, Alt.VFX, FINCH, ARC, and Louis&Co, conquered …
Berlin Perth: If your brain could talk, it would probably ask you to drink less (or not at all)
November 22, 2024
There is a lot of news media information about the deleterious effects of alcohol consumption. It’s probably being overlooked or dismissed by its target audience. There are campaigns about drink driving. At least some people …
Edelman & Johnson & Johnson: This is depression and it’s remarkably real
November 22, 2024
Most PSAs intensify the drama, the crisis. The power of this one by Edelman for Johnson & Johnson is that it keeps its emotionality real. That’s a strange thing to write about a film that …
Unlikely Story: Unexpected, humorous and everything that makes Aussies lovable. (The beer is too.)
November 21, 2024
Sydney Beer has big ambitions. The Aussie boutique beer brand launched into the crowded US. It has done so with a fun campaign unlike the others. And that matters. Beer advertising is noisy. The beer …
Amazon: Real reviews become mini-dramas in Adam Driver’s monologues
November 21, 2024
A Black Friday – Cyber Monday campaign that cuts through the screaming price discounts. Amazon has turned real customer reviews left by customers into dramatic monologues presented by actor, Adam Driver, best known for dramatic …
Jung von/Matt Donau & Erste: Silent Night’s story encourages everyone that they can change the world
November 21, 2024
We all sing, and listen to, Silent Night, around Christmas throughout the world. Today, Silent Night is the most recorded song in the world, with over 130,000 versions in more than 300 languages. It gives hearts …
It’s nearly six months since Adrián Flores returned to Australia to become chief creative officer of Clemenger BBDO. Yes, returned. He was born in Mexico City, grew up in Australia and has worked in Sydney, …