For some Australians, this Sunday, January 26 is Australia Day, a day to celebrate pride in one’s country. For others, it’s Invasion Day, a day to commiserate because you have pride in your country.
Three top tier Australian creatives are calling on Australia to make this Sunday, January 26, a day to do better. To be better. To be more Australian. It addresses a hot button issue that re-ignites year after year after year – by reframing it.
Isn’t that what great work does?
This is the message:
Pushing in is un-Australian.
Taking what doesn’t belong to you is un-Australian.
Ignoring history is un-Australian.
Fairness and equality is the Australian way. Always was, always will be.
Copywriter: Philip Taffs
Art Director: Jef Tan
Flag Design: John Blaxland
