Who's doing what in the world of commercial creativity.
Who said you can’t keep a campaign format going for more than a decade and keep making it better? BETC has launched another thriller with an advertising twist for CANAL+. The European broadcaster is expanding …
Cannabis has been legal in Canada for six years but people are still buying illegal products. They’re not safe. So, agency, LG2 has created a message for government-owned corporations, The Ontario Cannabis Store (OCS) and …
Exit director, Stefan Hunt, is known for his adventurous approach to directing. His humour is apparent in Hunt’s call to Australia’s bums for Who Gives a Crap. His inventiveness is apparent in his edgy reimagining …
The industry spent a whole year ulcerating over AI, worrying aboutits accuracy, quality and issues related to legality, copyright and privacy, debating whether it will lead campaigns, take jobs…hiding using it, boasting using it. Meanwhile …
Probiotics are a huge trend in health & wellness. With good reason. There is growing recognition of the role of gut health in everything from immunity to vaginal health. But with any trend comes brands …
“By hijacking a platform where people are craving magnificent architecture and interior design, we managed to seduce them into taking a trip to Vienna. In Vienna, we can easily satisfy that thirst.” [Stefan Bauernberger, creative …
Sometimes, the best marketing comes from the most unexpected places, like your competitors. DDB Mudra Group noticed that Flipkart Minutes had found itself in this delightfully ironic situation. Of course, it had to use the …
When you’re trying to attract a young audience it’s best to be mad. Droga5 London has nailed that brief with its campaign for alcoholic ready to drink (ARTD) brand, –196. The campaign, Method in the …
This comes from someone who "nearly got got". It wasn't at the hands of a Nigerian prince. Here's what Rob Morrison has to say about it. It’s not just a scam, you’re scum. That sounds harsh …
The worst symptom of herpes is stigma. Herpes support charity, The New Zealand Herpes Foundation (NZHF), wanted to “cure” that for Kiwis. Herpes causes all sorts of problems, from shame and isolation to depression and …
“This is a new kind of big, Tinygiant BIG.” Tinygiant is a WBENC-certified woman owned company. The boutique production company with big aspirations has a substantial list of directors and is an incubator for emerging talent. …
Ah, poor Charles. He waited almost the whole of his life to be king. Then shortly after he did, and just before he does his fist kingly tour of Aus, we Aussies have reignited our …