Who's doing what in the world of commercial creativity.
Regular McDonald’s fans tend to have regular orders. There’s a degree of passion about those orders, and they certainly “wear them with pride”. NORD DDB and McDonald’s Sweden let those regular fans wear their orders …
There are so many reasons to love this campaign by Nordic communication agency, Welcom, for amusement park, Liseberg. The first is the uniqueness of the idea – a super team of 80-somethings trying to break …
Vienna Tourist Board’s advertising doesn't take the road most travelled and its new campaign by Jung von Matt and Blinkink director, Sam Gainsborough, is keeping up the tradition. It’s a deadly mixed media tour of Vienna …
Plant Based Foods Association (PBFA), the leading US trade association representing the plant-based industry, and AKQA Bloom, its official agency of record, have created a modern, unexpected and curiosity-inducing campaign that includes a huge activation …
Saatchi & Saatchi Australia has found the perfect combination of Australian spirit and Aussie humour for Toyota Hilux to refresh (and parody, albeit inadvertently) a ute trope – the power to pull anything. The directing decisions …
Billie Piper lends her voice to stories that can’t be told and often aren’t told, giving victims of domestic violence a platform while protecting their anonymity. This enables AMV BBDO’s campaign for abuse support organisation, …
Humour in financial advertising is clearly a trend. But it’s still surprising, still refreshing – and most of it is very clever. Singaporean fintech platform, Lendela’s, humour is very, very clever - playing into the …
Thai creative agency, Wolf BBK, added to a wealth of well-deserved applause for its unexpected humour and off-the-wall creative ideas this week. Uncle KFC won the Grand LIA in Branded Entertainement. The agency has also …
Campbell Hooper, the newest addition to Exit’s growing roster, and London luxury jewellery brand, Jessica McCormack (the brand whose celebrity clientele includes Rihanna, Rosie Huntington-Whitely and Emma Watson) are a thing. Hooper’s most recent work …
Sub Zero was a ‘90s cult. Its fans are no longer interested in premix drinks and not interesting to a youth brand. 30 years after Sub Zero’s launch in 1994, Carlton & United Breweries, now …
You’re thirty-something with career ambitions burning. In only ten years, that fire is likely to be extinguished by an industry that has an unhealthy fascination with youth and little understanding of the power of experience. …
It’s not often I feel sorry for planners. But it must be tough to be asked by senior clients to articulate the "values" of the company they run. How do you break out of the cliches? …