Brilliantly funny, enticingly inventive and Special US has nailed the brief of knowing what student audiences want. Succession star, Brian Cox, plays a mature age college student – not for the degree but for the …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Standout
New Commercial Arts & Sainsbury’s: A Roald Dahl fantasy sets the Christmas commercial bar very, very high
November 2, 2024
New Commercial Arts has given Christmas the most delightful start with a commercial for Sainsbury’s that borrows from both the captivating imagination of Roald Dahl’s famous childhood fantasy, BFG, and the powers of cinema-quality production. …
Confronting, challenging, glorious. Director, Rachel McDonald makes USA’s migration policy personal
November 2, 2024
The world is watching a US election with trepidation. One of the candidates does not know where the “gutters” are when it comes to either his behaviour or vendettas and one of his favourite vendettas …
TBWA\Media Arts Lab & Apple M4: Surprise! A weightlifter performs an artistic gymnastic routine
October 31, 2024
An artistic gymnast-weightlifter? TBWA\Media Arts Lab’s inventive humour shines once again for Apple. The weightlifter is a metaphor for the new MacBook Pro, his effortless artistic gymnastic routine represents the M4 family of chips that …
What a wonderfully inventive – and heart-warming - way to show off Volvo Trucks’ customer service and expertise, that doesn’t end when you get the keys to your truck. Swedish agency, We Are More, has created …
Cocogun & Chandler Jewels: F*ck The Cup, a protest song for humaneness & healthfulness
October 29, 2024
Next week, Australia’s look-at-me glitterati and a raucous bunch of twenty-somethings will become awkward allies in the annual ritual of alcohol and gambling called the Melbourne Cup, aka The race that stops a nation. Many …
DDB Melbourne & Crikey: Find the most bullshit news with AI
October 29, 2024
Find the most bullshit news. It’s easy with AI. And DDB Melbourne and experimental AI consultancy, Pow Wow Solutions, have developed a unique tool to demonstrate it. The Bullshit’o’Meter for Crikey enables users to polarise …
Tom Charter & Ivo Lazarov: Watch out for London’s lumps
October 29, 2024
There are lumps on many city pavements. Mostly, they’re ignored. But London’s pavement lumps are demanding attention. Ring-shaped warning stickers have been placed around them. They carry a life-saving message, “Every lump deserves attention. Checking …
Ogilvy & Glue Society: A giant melanoma grows on Tamarama beach
October 28, 2024
An incredible, giant “melanoma” is growing on Tamarama beach in Sydney. It is part of the annual Sculpture by the Sea exhibition. And it has a message for a sun-loving city on the eve of …
Ogilvy Mumbai: Google’s Googlies make India hungry for answers
October 28, 2024
Got a question - ask Google. But Google wants to be more. it wants to be the font of curiosity and learning. Google is igniting India’s curiosity in a campaign by Ogilvy Mumbai that turns …
BETC: The best Canal+ ad thriller so far, perhaps
October 26, 2024
Who said you can’t keep a campaign format going for more than a decade and keep making it better? BETC has launched another thriller with an advertising twist for CANAL+. The European broadcaster is expanding …
LG2: Ontario Cannabis Store opens the Buzzkill cannabis store. Its products are shocking
October 25, 2024
Cannabis has been legal in Canada for six years but people are still buying illegal products. They’re not safe. So, agency, LG2 has created a message for government-owned corporations, The Ontario Cannabis Store (OCS) and …