How could The Kraft Heinz Not Company (NotCo) show that its plant-based cheeses, NotCheese, is great? In a comparative test with real cheese, of course. And who would be the …
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Publicis Conseil and Orange have released the mockumentary every online user (that’s everyone, full stop) should watch. It’s called Phish where the fish are, and it follows the daily life …
Regency-period dramas like Vanity Fair, Pride & Prejudice and Bridgerton have all been smash hits, especially with young adult audiences. This is the target market that sexual health and wellness …
By Han West, EVP & executive producer, Washington Square Films Han West's is a different Cannes prediction. It's not about Grands or Golds, it's about debates and discussions. What will be …
Betsson’s commercial by Peruvian agency, the Juju, shows two people at home having a bet between them over whether their dog or their cat will win a game ping pong. …
Jason Evans brings yet another new dimension to Exit Films. The Australian director, who cut his teeth in New York, studied graphic design before developing his visually stunning style. He …
Bear Meet Eagle on Fire & +61: 26 individual Aussie endorsements of Telstra’s better network
June 5, 2024
While it’s widely known that Telstra has the biggest and most reliable mobile network in Australia, it’s a constant challenge to find new and surprising ways to share that story …
DAVID Madrid & JCDecaux: How an unknown 100-year-old granny revived Spain’s subway advertising
June 5, 2024
Investment in Spain’s OOH had declined significantly. How could JCDecaux convince brands that its OOH sites work? DAVID Madrid had the answer. If you can make an unknown 100-year-old grandmother go …
In a time where most people are busy keeping up with the latest developments in AI, or decoding new acronyms of ROAS, NFTs or ETFs, two industry pioneers have come …
Uncommon: Hollywood superstars make life more fun for Squad Busters – as Supercell characters
May 31, 2024
Uncommon has had its flair for the unusual to the launch of Squad Busters, the first game in five years by Finnish mobile game maker, Supercell (that also created Clash …
FR13NDS: A new burst of top tier freelance talent
May 30, 2024
More high-profile creators have been added to FR13NDS, the innovative freelance director and photographer offering from production collective 13CO. New names are multidisciplinary visionary director, Toby Pike; rising star, Maddy …
Exit is very excited to add Sam Walker to its roster in Australia and New Zealand. Sam Walker knows what makes advertising tick. The highly-awarded director is known for his instinctively …