Who's doing what in the world of commercial creativity.
The jet-setting lifestyle of influencers and their excessive air travel cause massive climate-damaging emissions. A large-scale climate protection campaign by the NGO, myclimate, is now publicly confronting these celebrities – on their own channels. Many influencers …
Most courier company advertising focuses on what the company delivers. Pol doesn’t do what most advertising does. So its campaign for Norwegian courier company, Bring (owned by The Norwegian Postal Service), dramatises who Bring delivers …
MullenLowe Singapore has found the perfect medium for its ads for Unilever Clear’s baldness protection range, Clear Men Scalp Pro – men’s bald spots. The partners’ Bald Spots campaign turns actual bald spots on men’s heads …
Entertaining, arresting, humorous and aligned perfectly with its brand. Uncommon Creative Studio’s Most Disastrous Campaign Ever for specialist insurer, Hiscox, has launched a second round of smile-producing billboards – even sharper and funnier than those …
Radio ads can go by in a blur. DDB Sydney’s new radio ad for McDonald’s Australia can’t and won’t. It’s a reworking of the world’s oldest burger chant, Two all-beef patties, Special Sauce, lettuce, cheese, …
Nike’s in-house team may well have a winner on its hands with a very new look for Nike advertising created by teaming up with fashion photographer and director of photography, Petra Collins, known for her …
TBWA/MCR thinks that people will stop and pay attention to its billboard campaign for Prost8. It’s certain to be right. And the campaign for prostate cancer is important. One man dies of prostate cancer every 45 …
Photoplay’s Gracie Otto has achieved another television coup. Heartbreak High Series 2 launches on Netflix on April 11, and once again Otto has been given the honour of taking the reins as lead setup director. https://www.youtube.com/watch?v=Zj5-uPt8718 In …
Creative agency, GOVT Singapore, is clocking up an impressive collection of walk on the wild side festive commercials for, biscuit brand, Julie’s. This one, Iklan Raya A.I.dilfitri (A Raya A.I.dilfitri Ad), for Hari Raya, takes …
The Female Fields initiative and the world’s first football pitch to have a gender sparked a movement across the UAE and has already won awards for promoting gender equality in sports – including a …
You don’t often see humour used in advertising for games. And the humour in Finnish gaming giant Supercell’s global campaign, #Boomiversary, for game, Boom Beach, is wonderfully left-of-centre. Its story is told by evil scientist Dr T, Dr. …
Uncommon Creative Studio’s flair for unexpected ideas has added vibrancy to global loyalty currency, Avios’, first above the lie campaign in 11 years. The new campaign, Everyday, addresses the misconception that you only collect Avios by …