Who's doing what in the world of commercial creativity.
Malcolm Poynton joined Cheil Worldwide as Global Chief Creative Officer in 2015. The agency is thriving creatively under his leadership. “We work really hard at fostering great creativity,” he says. “I think what really inspires …
By Emir Shafri, Chief Creative Officer, Publicis Groupe Malaysia ADFEST 2024 speakers and delegates alike celebrated the fusion of artificial intelligence with human intelligence as a match made in heaven. Yet, amid the rush to invest …
Women have come a long way in the creative industry but there are still so few women pioneers that they must be noted and applauded, both for their efforts and their courage. Ashwini Deshpande, Co-Founder …
Bianca Poletti is an Argentine director and photographer, born in San Diego, California. She has directed numerous music videos, commercials, and short films, with her first feature being an anthology produced by James Franco. Poletti brings …
Rei Inamoto has been called one of the great minds in advertising by Forbes. He calls himself a creative futurist, entrepreneur and Founding Partner of I&CO. Inamoto’s unusual combination of background in design, product development …
We’ve all watched ads on our phones with the sound off. How much less is their impact? Their emotive power is diluted, their message is even muddied sometimes and your attention isn’t held in a …
The whole world wants a dog. But what people are searching for tells a different story. Search data indicates that people are more frequently looking for dogs that are impossibly low-maintenance. Whiskas believes the answer may …
Nick Simkins is executive producer at FINCH Australia and a jury member for Film Craft Lotus and New Director Lotus. His list of accolades includes all the awards that matter, Cannes Lions, D&AD, LIA, The One …
by Emir Shafri, chief creative officer, Publicis Groupe Malaysia You’re probably thinking, did the writer just sit through a Terminator movie marathon? Do we really need another creative human vs machine article? Before you say “hasta …
Firrdaus Yusoff describes his job as, “I make stuff up at Forsman & Bodenfors”. He is Head of Creative of Forsman & Bodenfors Singapore, and a jury member for Film Lotus, Outdoor Lotus, Press Lotus …
There has been a lot of negativity about the state of the creative industry. Yes, the demand of more for less seems to be a challenge. Economies have been struggling throughout the world and that …
Emma Daines is jury president of Film Craft Lotus and New Director Lotus.The CEO, & Executive Producer of Fin Design & Effects, Sydney, founded the studio in Sydney, Australia, with seven people 22 years ago. …