There is an orgasm gap in the world that people don’t talk about. Essentially because people don’t talk about sex enough and sexual failure even less. 30% of women reach climax during mixed-sex sexual activity, whereas over 90% of men typically do.

The orgasm gap is conquerable with awareness. And that is what adult accessory brand, EasyToys and agency, Officer & Gentleman, have set out to do using some of the brand’s wisdom and the agency’s creativity. The combination led to The Clitoris Conquest, new reality competition where three adventurous couples race to find the peak of Mount Clitoris discover a not-so-hidden treasure.

At first, the show appears to be the same as others in its genre. The curiously named mountain is a very real place in the Philippines. But in this show finishing first isn’t necessarily a good thing…and not everything is what it seems. The brand’s first foray into original programming is actually a work of pure fiction, albeit one with a noble purpose – opening up a conversation about a quite uncomfortable reality.

In the satirical trailer for the faux reality series, a charismatic host introduces viewers to three loving couples who are seemingly having some trouble in the bedroom. But as they trek across lush tropical landscapes in search of Mount Clitoris – and compete in a series of challenges teaching them everything from the value of communication to the importance of lubrication – the pairs don’t just find what they’ve been looking for, they quite literally learn to come closer together in the process.

After revealing the truth behind the reality, the trailer invites viewers to visit thegapisreal.com, a streaming platform-inspired website where they can watch a series of additional episodes recapping the individual challenges and learn the techniques that can help them reach the peak on their own. At the same time, users can read more about the Orgasm Gap and explore an assortment of adult accessories specially selected by EasyToys’ sexual health experts.

EasyToys CEO Eric Idema, commented, “The Clitoris Conquest takes a humorous approach to an issue that far too many couples are still hesitant to talk about. But regardless of their reasons – whether it’s because of embarrassment, fear of rejection, or simply a lack of knowledge – at EasyToys we’ve learned that open communication between partners is always the first step towards a more fulfilling and satisfying sex life. Our company motto is ‘It’s Playtime’, which is our way of encouraging people to explore what brings them pleasure through play. And with this campaign, we’re hoping to do just that.”

The full campaign will cover social, digital, e-comm, radio and outdoor media in a number of European markets, including The Netherlands, Belgium, Spain, Italy and Poland. It also forms part of a larger effort by the brand to bring its new It’s Playtime creative platform to life through activations designed to engage audiences around larger social and cultural issues, but in a decidedly playful way.

Credits 
Agency: Officer & Gentleman
Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz
Managing Director: Marta Blanco
Account Supervisor: Elsa Morales
Creative Team: Kiki Holshuijsen, Fran Pascual, Marta del Rosario, Marina Ayora 
Director: Andrea Casaseca
Executive Producer: Tadej Magdic
DOP: Marta Díaz
Sound Design & Mix: ATM_Sound
Colour: Marta Díaz & Jorge Mayorga