Comic actor, Martin Short, becomes the ultimate celebrity diva in Preacher’s humorous campaign for Canadian fintech company, Wealthsimple. The entitled star can’t even be bothered to know the company for whom he is working and …
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Who's doing what in the world of commercial creativity.
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Iris & Purpose Disruptors create a good advert
November 22, 2023
Advertising reformer, Purpose Disruptors, has launched an advert that should make even advert avoiders stop, look and listen. The 30-second film features comedian and writer, Simon Amstell, playing the part of ‘the advert’ with his trademark …
Director, Sune Sorensen & The Wonderful Agency: The heart-string tugger this Christmas has been waiting for
November 21, 2023
This Christmas has been short on heart-string tugging stories but director, Sune Sorensen, has delivered one of his best yet (and there have been many great ones). A Holiday Wish, for Teleflora, features a sick …
Mother: KFC responds to its fans’ request for Kentucky Fried Turkey
November 14, 2023
There is nothing like a surprise ending in a commercial. There is nothing like a brand with a cheeky voice. KFC and Mother’s surprise ending and cheeky voice are stellar. Watch: https://vimeo.com/883936595/fad4f28aa7?share=copy Mother commented on behalf of …
The John Lewis Christmas commercial has a worthy rival this year. The Monkeys, Exit director, Glendyn Ivin, and Telstra present the story of a lost reindeer, Dash, who is pining for Santa, a little girl …
A classic John Lewis “boy makes unusual friend” Christmas emotion-trigger (with some unexpected twists)
November 9, 2023
Saatchi & Saatchi’s first John Lewis Christmas ad has appeared, a return to the classic John Lewis Christmas formula with some added twists – a rock opera and a dash of humour. It’s the story …
Broken Heart Love Affair: Hey brands, what about the heart?
November 9, 2023
Toronto creative agency Broken Heart Love Affair (BHLA) launched in early 2020 with a love letter about making work that transcends numbers and a mission to inspire everyone to fall in love with brands again. The agency’s new self-promo, Heart, reminds …
Director Kiran Koshy: The one thing porn star, Lisey Sweet won’t do (and wow, the things she will)
November 8, 2023
America’s gun laws, or rather lack of them, mystify much of the world. The country’s relentless gun violence problem is terrifying. There are, though, Americans who are also perplexed, and even angered, by America’s stand …
Cautionary tales can be so sombre. This one, created by independent brand consultancy, Red & Co., data privacy and data governance company, Transcend, is fun. The fun cautionary tale is called Pancakes. It warns about uncontrolled …
Amazon: Is this the Christmas ad of the year?
November 7, 2023
Even John Lewis might have to up its game to top the feel good factor in Amazon’s Christmas commercial this year. In the 60-second spot, Joy Ride, created by Amazon’s internal creative team and directed …
McCann: Aldi gives Christmas a Willy Wonka-like spectacular
November 7, 2023
Kevin The Carrot makes his eighth appearance in Aldi’s Christmas commercials by McCann Manchester, this time in a Willy Wonka look-alike. He is one of five winners invited to William Conker’s magical Christmas Factory to …
Lidl: This Christmas’ most joyful kindness story stars a racoon
November 7, 2023
Lidl has given the UK a classic heart-warming [read: tear-indusing] story by The&Partnership about an adorable raccoon who braves all sorts of human perils to give a small boy the plush toy monkey his mum …