OOH may be surging due to the thrill of its anamorphic sites but Thai agency, Youngster BKK, is showing that ingenuity can also thrill. The agency has snapped up overlooked high traffic media spaces by …
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Special & eBay Australia interview: Step inside the passion that makes eBay stand out
September 5, 2023
In February last year, eBay set out on a new adventure. It left behind the idea that it is an online place for buying and selling stuff to become a world where people can explore, …
Picadeli, together with its owner Greenfood Group, is presenting a campaign that challenges the regulations surrounding the Swedish wellness allowance, a tax-free employee welfare benefit. Through the campaign, Greenfood want to get more Swedes to …
Rob Morrison: Old man shouts at cloud
September 1, 2023
Aka, separating explaining from mansplaining. It’s a sad truth of human behaviour. We all judge. We quickly form an impression of someone from the moment we lay eyes on them. It’s called a first impression for …
A 2024 AACTA Short Film Awards contender. An exposé of Australia’s offshore detention centres. The pursuit of an Olympic dream. These are just three of the landmark projects delivered by Heckler Sound over the past …
Fabio Seidl is Director of Global Creative Development at Meta. He presided over the Print and Design jury and was one of five executive jurors who chose MAD STARS’ Grands Prix of the Year. Seidl’s …
TALKS WITH MAD STARS’ STARS: “BRING IN MORE OF THOSE SURPRISING, INSIGHTFUL VOICES & THE REALLY EXCITING STUFF WILL HAPPEN” [SHARON EDMONDSTON]
August 25, 2023
Sharon Edmondston is Group Creative Director at M&C Saatchi and led the Diverse Insights, Outdoor, SDGs, PIVOT, Place Brand and Radio & Audio jury. She joined M&C Saatchi in 2015 as Creative Director and was …
TALKS WITH MAD STARS’ STARS: “A creative needs to be a person who can learn everything around him that he can grab onto” [Artwell Nwaila]
August 25, 2023
Artwell Nwaila is Head of Creative & Ecosystem at Google and led the MAD stars jury for Interactive, Integrated, Innovation, Mobile, Data Insights and Social & Influencer. Before he joined Google in 2015, he was …
TALKS WITH MAD STARS’ STARS: “LO AND BEHOLD THE OOH RECOVERY STARTED. AND IT’S VERY STRONG FOR A LOT OF REASONS” [TOM GODDARD]
August 25, 2023
Tom Goddard is President of the World Out of Home Organization, a not-for-profit trade body, which promotes the OOH sector internationally, encourages best practices and provides an unrivalled networking platform for the sector. He has …
Special & Uber Reserve: For all those times when you know you’re going to want to leave
August 25, 2023
Special Australia’s flair for human humour comes to the fore in its campaign for Uber’s new Reserve product that allows you to pre-book an Uber for later. The creative shows why it pays to be prepared …
The NFL leaves the idea of game play and roaring crowd sequences way behind. 72andSunny has created a brilliantly entertaining, very funny story about writing the campaign. It’s called You Can’t Make This Stuff Up. …
Mother & IKEA: The ad with no name (because it doesn’t need one)
August 25, 2023
Some advertisements don’t need words. This one by Mother, doesn't even need a logo. IKEA reminds people of what the brand is all about using its very, very famous blue FRAKTA bag. IKEA UK has …