Romance and Intermarché have built a history of irresistibly emotive films that work “to help French people eat a little better every day”. This time, their story exists in the …
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Who's doing what in the world of commercial creativity.
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Raucous Content’s Kiran Koshy & FAAAC take on the one diversity problem advertising won’t touch
April 7, 2023
Honestly, I don’t know what it takes to quash ageism in the advertising industry. I do understand that it’s a wider problem than our industry. Ageist jokes are still considered …
Cheil Worldwide Spain & Samsung: The AI app that makes the noisy world bearable for the autistic
April 7, 2023
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds without cancelling out noise altogether. …
Wieden + Kennedy London, Blink’s James Papper: Camden Town Brewery takes beer drinkers on another wild ride
April 6, 2023
Blink’s James Papper and Wieden + Kennedy London are rocking the beer ad genre again. This time, they’ve team up with UK grime legend, Jammer, on a beer tour of …
Uncommon, The Glue Society & B&Q: An upside down art film for the joy of an affordable spring
April 5, 2023
The cost of living continues to challenge. But it’s also spring in the UK. Transforming one’s home and garden beckons. B&Q is helping by nailing down hundreds of prices across …
OPINION by Alexandra Henry: To Diversify Production, the Red Tape Lies with Leadership
April 5, 2023
By Alexandra Henry, film & commercial director & producer Valiant Pictures This is difficult to write because it feels like the same conversation we have had every year. Frankly, I’m exhausted. …
Mother & smol: Plastic makes this washing machine sick
April 5, 2023
A plastic vomiting washing machine has made its TV debut in the UK. The commercial by Mother for smol highlights the plastic problem that still needs to be solved. Households …
What if one man’s extremely oily face was the reason why the air kiss was invented? In the vibrant imagination of Ogilvy Singapore’s creatives, this is exactly how the tradition began. The …
Wolf BKK: The most irresistible retail sale ad ever
March 30, 2023
How many boring retail sale ads have you watched in your lifetime? This retail sale ad by Wolf BKK is nothing like them. Nothing like anything you expected. It’s brilliantly …
Mattress and bed campaigns have become hugely popular in the last few years. Not engaging, compelling or distinctive. Just popular. Howatson+Company and mattress start-up, 10:PM have launched a mattress campaign. …
Clemenger BBDO & HCF: The unfanciest give-away offer ever
March 29, 2023
HCF has always talked about the fact that it’s not for shareholder profits, it’s for supporting its customers. Now HCF is showing that it is. Clemenger BBDO and HCF have …
It wasn’t long ago that Evolution of Smooth (eos) was synonymous with just one thing - the egg-shaped lip balm. Fast forward only a few years and the brand has evolved …