Who's doing what in the world of commercial creativity.
The whole world knows that the All Black can handle balls. Who better, then, to be ball boys at the ASB Classic, thought Saatchi & Saatchi New Zealand? Will they outclass last year’s ASB Classic ball …
In the second week of January, Gumtree launched its rebrand by UK design studio, Koto. The new logo features a simplified tree icon and a more modern look. James Greenfield, creative director and founder of Koto …
In 2013, The Martin Agency entered Clouds over Cuba, its interactive multimedia documentary for The JFK Presidential Library & Museum, into all the usual awards. It became the most-awarded digital campaign in the US. Included in …
BBR Saatchi & Saatchi has created what the agency calls “the world's stinkiest print ad.” The idea was to communicate the breath freshening effect of Must Bubble Gum 45’s long-lasting flavour. So the agency created a print …
KFC is using its sponsorship of the Big Bash league and Home Cricket Ground campaign to build a massive sampling event on the Australian tradition of shouting a mate. The fast food chain is giving away …
A film by Curious and a clever idea for Harley-Davidson by 303Lowe Sydney has achieved 1m views on Facebook. Two bored elves in Santa’s workshop pimp a pink tricycle, giving it graphite paintwork, high-rise handlebars and …
Until this year, Thomas Cook’s advertising nothing to get excited about. In July this year, Albion won the pitch to handle the Thomas Cook Group account’s advertising and product innvoation throughout Europe. Its first job was …
Colenso BBDO’s individualised V cans and bottles come in every letter of the alphabet so you can spell out messages. This year, Share-a-Coke’s personalised cans and bottles feature the names of Santa, Mrs Claus and various …
What is it like to have MND? If your physical functioning is like a symphony, it’s like that music fading. The Works realised that giving people that experience of MND would trigger understanding and promote …
Saatchi & Saatchi London’s new campaign for Richmond Sausages is interesting because it doesn’t focus on food. It avoids all the conversations about processed meats and goes right to the brand’s heart, which is about …
AAMI has left the storytelling world where a fantasy becomes true love and boys behave badly. Ogilvy Melbourne has moved AAMI’s heroines, the AAMI girls, from the tailpiece to the plot. “In a highly competitive category, AAMI …
The Toyota Hilux has a history of (brave) ads with animals. Two received complaints to the ASA. The new one probably will also. The bugger commercial received 120 complaints – oddly none for running over the …