Who's doing what in the world of commercial creativity.
Mullen Lowe would have to use superhuman creativity to outdo its 2013 campaign for American Greetings, World's Toughest Job. #Thanklist comes close. In March this year US agency, Mullen Lowe, helped American Greetings to respond to the increasing …
The General Store and Curious Film create an un-classic Christmas toy workshop where real blokes' Christmas goodies are made. The elves in Supercheap Auto’s Christmas campaign are not cute. Their workshop is no place for childlike …
Colouring in for adults became a hot craze throughout the world this year. That was good news for Crayola. So Crayola’s agency, mcgarrybowen New York, teamed up with filmmaker and YouTube star, Zach King, to create …
Del Campo Saatchi & Saatchi Buenos Aires has given Andes drinkers the ultimate freedom. The freedom to always say yes to, “Let’s grab a beer.” The agency’s new campaign for Andes beer introduces the Andes hagglers, …
CIL Premium Paint + Primer has a small price. DDB Canada’s job was to show that people can get big results with CIL on a small budget. So the agency redecorated the smallest room possible – …
It’s snowing Quality Street wrappers. J. Walter Thompson wisely kept the idea as simple as possible - brightly coloured Quality Street wrapper ‘snowflakes’ falling in slo-mo... ...45,000 real Quality Street wrappers. The ad establishes Quality Street as …
The wingsuit pilot jumps 12,000 feet for the idea that Lexus is the car, “For those who dare to step forward.” The Lexus RX is a family car, an SUV with the option of hybrid efficiency. …
VCCPme’s milestones of an average girl’s life show people where, when and how sexual abuse can happen to the girl next door by the boy up the road. The ad for children’s charity, The Children’s Society …
Supermarket shelves are brimming with sauces and dressings – the things you pop into your basket with the pre-prepared vegies and salads. Because this year, “busy people on the go” are everypeople. But this year, fresh …
Woolworths’ Christmas campaign probably won’t make every creative think, “I wish I’d done that,” but that’s not its aim. It’s an attempt to restore "friendship" with customers, by making itself part of the sense of community …
Great ideas can come from anywhere. Microsoft is making the great ideas of children happen throughout the world. VML Australia’s first work for Microsoft Australia was prefaced by an earlier launch in Spain. In WMcCann Sao …
The Honest Kitchen is a lovely name for a food company that cares about its products. The name stands out even more when it’s a pet food company. It’s USP is that it makes pet …