Who's doing what in the world of commercial creativity.
The buzzword for content is entertainment. The idea is that to engage an audience, you have to entertain first and inform second. Canon's new campaign is a content series. It didn't mean to test the theory …
eHarmony has jumped onto RSVP’s old platform. …which, to be honest, with its personality quiz matching model, eHarmony is perhaps better equipped to own. The problem inherent in online dating is, as RSVP noted in the title …
...literally. And if you think you can’t use humour effectively in fashion advertising, 180 Amsterdam’s campaign will blow your mind. Replay has launched a range of stretchy jeans called Hyperskin. This foray into active wear is …
“The International Student Fair Sao Paulo 2016 is the largest 2 day education fair event in Latin America. The fair provides the opportunity to meet several foreign institutions, talk to their representatives and get all …
The perils of being a big supermarket chain in the UK look a lot like those of the Big Two in Aus. If there is a lesson in the events of the last eighteen months, …
I know it’s not particularly next gen of me, but I love clever words that work with eye-catching images to make simple ads that stick in my mind. I loved kwp! Advertising’s Extra Hour of …
The rumour that Pepsi was launching a phone in China began with a series of microblog posts on Weibo last week. This gist was that Pepsi would launch the phone next week, along with related …
Taxi director, Tony Prescott, and Havas Worldwide Sydney have captured the real lives of 10 real people in 10 days. And there’s something else that’s special… All of these people – the plane building pilot & …
“Inside every hero there are millions more,” is how Core is enticing men to donate sperm for IVFAustralia and Melbourne IVF. The ads also feature emergency service workers including fire fighters and surf life savers because …
The Monkeys have launched CarAdvice.com.au’s first mass market advertising campaign, The Advisors. The agency shows off its flair for flair for creating ads worth watching. So that CarAdvice can show off its attention to detail to …
…is, in fact, an ad for Persol sunglasses. This “fashion film”, created by Publicis 133 and directed by German Wim Wenders, is a movie in a movie in a movie of a reverse love story… …that is …
Could the simplest Pedigree Feed the Good ad be the global campaign’s most powerful? A gang of teens bullies the younger boys. This story has been told over and over. Which means that BBDO Russia was …