The Honest Kitchen is a lovely name for a food company that cares about its products. The name stands out even more when it’s a pet food company. It’s USP is that it makes pet food from human grade ingredients – ingredients that you could feed your human family.

And its ad rewards pet owners who care for their pets like family. Its an ad for a scratch-and-sniff book for dogs. The Honest Kitchen and its agency, Red Tettemer O’Connell + Partners, have launched Is That My Dinner? In time for Christmas.

Is That My Dinner? Is an illustrated book about a puppy looking for a meal. The book has its own website, that shows where customers can pick up a free copy of the book (pet shops throughout the US)…along with samples of the brand’s products (a-ha. It’s a sampling campaign).

The book’s illustrations are by Annie Davidson. The scratch-and-sniff scents include seasonal classics like pumpkin and peppermint, as well as the usual doggy favourites – all of which were tested for appeal at the agency on real dogs.

The Is That My Dinner? book release is accompanied by an #HonestHolidayDinner social media campaign. People who share photos of their pets eating via Facebook, Instagram, or Twitter with the campaign’s hashtag have the chance to win Christmas prizes from The Honest Kitchen. 

Campaign credits:
Client: The Honest Kitchen

Agency: Red Tettemer O’Connell + Partners
Chief creative officer: Steve Red
Executive Creative Director: Steve O’Connell
Group creative directors: Ryan Scott & Todd Taylor
Art director: Michelle Maben
Copywriter: Tedd Wood
Producers: Joe Mosca, Meg Dibley & Joe Zoltek
Tech Lead: Aaron Grando
Developers: Derek Little & Megan Reed
Social Strategy: Bryne Hetznecker
Digital strategy: Uri Weingarten
Account executives: Perry Morris & Carissa Heller