Who's doing what in the world of commercial creativity.
Everything old is new again. To those under thirty, interactive print ads are just new. BMF's double-sided print ad for Network Ten’s 2014 series of The Biggest Loser turns into a flyer. The perforated edges allow …
“Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without.” CoorDown was given a lovemark this week. #DearFutureMom is Saatchi & Saatchi’s third annual campaign for …
Hello I'm Venus has the USP of which most people are afraid. Good on it - and clearly, good for it. As a commercial creative, you understand the power of a strong single-minded idea, right? …
If you’ve been in the industry for a while, you’ve gone for a few jobs. And if you’ve gone for a few jobs, you’ve read a few agency credos. …And you went for the job anyway, …
Saatchi & Saatchi has not had a worldwide creative director since Bob Isherwood stepped down in 2008 after twelve years at the helm. If you think Isherwood is an adgod, you don’t know Del Campo. The …
Since it bought itself back a year and half ago, BWM has been doing what it wanted to do but couldn’t with its parents holding the reins: grow and prosper. The Pop Agency is BWM's …
Pepsi has used mini-grabs of epic films to promote the mini-can of an epic drink. Nice idea. If only the spot was more memorable. But it's fun. It's filled with mini-quotes from films everyone remembers, Gone …
UK Mobile operator, EE, is parent to UK mobile operator, Orange. The brands have been bunged together formally and the first commercial by Saatchi & Saatchi is an intriguing fusion of both campaigns. EE launched its …
New - and especially risky - ways of thinking tend to make high recall ads. Arnold Furnace’s campaign for Rest super takes a chance on the thought that, “…some of the decisions we make in …
Ignore the clunky dialogue and focus on the executional idea, the top tier production values (video below).. …and the project itself, which has an interesting history. Professor and Jenkins are rather like Aleksandr Orlov and Sergei, whose …
Heineken’s Kronenbourg 1664 commercial first appeared in January 2013. It features ex French soccer player, Eric Cantona, who had a one year contract with the brand. It was banned by the ASA (who received two …
People think maintaining a VW is expensive. DDB could have created the standard ad response: ignore the urban myth and pump up the great value servicing. But that’s not how either DDB or VW rolls. David …