Who's doing what in the world of commercial creativity.
AI is absurdly fallible in FactSet’s new campaign by VSA Partners. The campaign, Fluent in Finance, uses quirky humour to pinpoint the weaknesses in in “off-the-shelf” AI solutions for the …
"It's a very lonely experience." Arthur Sadoun, chairman and CEO of Publicis Groupe, understands first-hand what living and working with cancer means to individuals. He was diagnosed in 2022. Publicis' …
Discarded hair sings a lovelorn anthem in Manscape’s first-ever Super Bowl commercial. The campaign by Quality Meats plays with the fact that some men have hair growing everywhere they don’t …
Lottery advertising’s traditional promise throughout the world is the huge totally life-changing win. Oz Lotto and Special’s humour has tapped into something more Aussie - winning millions could change your …
Marie-Celine Merret (MC) and Vinne Schifferstein (V) have launched MC&V AI Creative Production, an AI-native production company built for the realities of modern advertising, with a focus on human judgment, …
A new school year. The same menstrual inequity. In many countries menstrual inequity keeps numbers of young girls from attending school regularly. Latin American sustainable intimate care brand, Somos Martina, …
Australia’s first surf park operator, URBNSURF, has appointed independent creative agency It’s Friday as its strategic and creative partner. The agency will be responsible for developing a new brand positioning, …
Is Frank's RedHot the greatest sauce of all time? Ludacris, his Disturbing the Peace Posse: Chingy, Shawnna, I-20 and DJ Infamous, and a rapping goat want Super Bowl fans to …
Influencers across the GCC have just unboxed what looked like standard Nivea beauty PR packages. But inside were empty blood bags, styled like hero skincare products. It was a blood donation …
An orchestra is only complete when united with its audience. That observation has become the foundation of a brand campaign by C2 Comms for The UAE National Orchestra. When audiences …
John West’s new brand campaign by Clemenger BBDO makes you go “ooh, it’s so sweet”…until it doesn’t, because then it isn’t. The 30-second spot has a fiendishly funny ending – …
Understand what makes in-game ads tick – then judge them With over 3 billion gamers worldwide, gaming has become a dominant cultural force. Rey Tiempo, hardcore gamer, columnist, and creative gaming …